Gamut introduces Real Delivery, a human-delivery commitment for programmatic digital advertising 10/3/17

Gamut, a solutions-based digital advertising organization from Cox Media Group, has announced the introduction of Real Delivery, a pledge that brands and agencies will not be charged for invalid display impressions, as determined by long-time digital measurement provider, Moat.


SNPA Board of Directors approves two new members 7/18/17

Digital Genie and ITI Digital are the newest members of SNPA.


Two digital firms apply for membership in SNPA 7/11/17

Digital Genie and ITI Digital have applied for membership in SNPA.


ITI Digital can help you increase your revenue and engage with your target audiences 7/11/17

By Cindy Durham, SNPA

Events are the lifeblood of the community. They drive business to the community, but few newspapers have the resources to devote to searching out local events and pulling together a comprehensive community calendar of events.

ITI Digital has an automated process that would remove the time barriers ... and generate revenue for you at the same time.


Quick survey: What do you want to know about digital journalism, and how do you want to learn it? 6/20/17

By Linda Austin, project director of the Associated Press Media Editors' News Train and an RJI Fellow

If you want to get better at social media, data journalism, mobile video or other digital skills, please take this brief survey -- by June 27. You might even win $50.


Flypaper passes 500 active customers 6/5/17

Local digital marketing agency, Flypaper, announced in April that it has surpassed 500 active customers throughout its seven locations in Arkansas, Tennessee, Missouri, Texas and Oklahoma.


What's a good solution to increase digital video revenue and user engagement? 3/21/17

By Steve Smith, CEO, HMR Sales LLC

Every publisher I talk with has the same goals: to increase revenue and user engagement. Here's a one-stop solution that I have found.


Local newspaper also provides local TV 2/24/17

By Jane Nicholes, SNPA Correspondent

Calkins Media was the recipient of the Mega-Innovation Award presented Friday afternoon at the Key Executives Mega-Conference.

When Calkins Media was named a finalist for last year's Mega-Innovation award, its video stream produced by the Bucks County Courier Times was a repeating four-hour content block. Now, it is essentially a local TV station.


Game on: Six digital strategies newspapers should apply this year 2/21/17

For newspaper publishers across the country, striking gold in the digital realm in 2017 means so much more than just a slick new website or improved page views. Today's online readers want engagement, personalization and specialized content that can't be found anywhere else. While the task of developing new and effective digital plans of action may seem like a daunting task, Editor & Publisher has compiled six digital strategies for newspapers to consider employing this year.

Read more from Editor & Publisher


Can small community newspapers successfully launch digital ad agencies? 2/7/17

Reprinted with permission from the University of North Carolina School of Media and Journalism

What is the future of newspaper advertising departments in small, low-growth communities? Can the print sales reps at these newspapers become digital advertising experts? JoAnn Sciarrino, Knight Chair in Digital Advertising and Marketing at the University of North Carolina, explores these questions in a case study on The Whiteville News Reporter, a Pulitzer-Prize-Winning, twice-weekly paper with a print circulation of 10,000.