By Jennifer Nelson, Donald W. Reynolds Journalism Institute
A California newspaper is learning as it experiments with podcasting using its existing staff. The Q&A dives into questions like: “What goes into creating a podcast episode?” “What’s the most effective way to promote the podcast?” “What has been the biggest challenge when it came to launching the podcast or continuing to produce the segments?”MORE
Digital agency services have become an important and growing revenue stream for many media companies, but is there one right way to run this complex business?
During a Tuesday afternoon breakout session at the Mega-Conference, Feb. 26-28 in San Diego, hear from three media companies, all with different business models, who have successful, thriving agencies.MORE
Gamut, a solutions-based digital advertising organization from Cox Media Group, has announced the introduction of Real Delivery, a pledge that brands and agencies will not be charged for invalid display impressions, as determined by long-time digital measurement provider, Moat.MORE
Digital Genie and ITI Digital are the newest members of SNPA.MORE
Digital Genie and ITI Digital have applied for membership in SNPA.MORE
Events are the lifeblood of the community. They drive business to the community, but few newspapers have the resources to devote to searching out local events and pulling together a comprehensive community calendar of events.
ITI Digital has an automated process that would remove the time barriers ... and generate revenue for you at the same time.MORE
If you want to get better at social media, data journalism, mobile video or other digital skills, please take this brief survey -- by June 27. You might even win $50.MORE
Local digital marketing agency, Flypaper, announced in April that it has surpassed 500 active customers throughout its seven locations in Arkansas, Tennessee, Missouri, Texas and Oklahoma.MORE
Every publisher I talk with has the same goals: to increase revenue and user engagement. Here's a one-stop solution that I have found.MORE
For newspaper publishers across the country, striking gold in the digital realm in 2017 means so much more than just a slick new website or improved page views. Today's online readers want engagement, personalization and specialized content that can't be found anywhere else. While the task of developing new and effective digital plans of action may seem like a daunting task, Editor & Publisher has compiled six digital strategies for newspapers to consider employing this year.
Read more from Editor & PublisherMORE
An overview of how to use Google Analytics. We will take a look at how the numbers can help drive major projects, and what you can be bringing to your news meetings. SNPA members can register at no cost.More
SNPA is pleased to co-sponsor the 2018 Driving Digital Revenue Conference with Inland Press Association. Please save the date. Additional information is coming soon!More