Ya gotta have a plan 6/11/18

By Ed Henninger

Many newspapers pay little attention to consistent organization from issue to issue. For example, content that readers find important – such as obituaries and comics – will float throughout the paper. In one issue, the obits will be on page 6. In the next, they could be on page 8. And in still another issue, obits could be on page 5.

Readers have a right to expect consistency from you, and you get that consistency by creating a sequencing plan.

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Jumping inside 5/22/18

By Ed Henninger

Readers would prefer we not jump our stories. Ever. But if we're gonna do it, let's work to do it right. Here are some tips.

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A tale of two ad pages 4/10/18

By Ed Henninger

This ... is the tale of two ad pages – pages that have the same purpose but different approaches.

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Empty space ... or negative space? 2/12/18

By Ed Henninger

Negative space, just like text, headlines, photos and other design elements, is very much an important part of your design – especially on features pages and photo pages.

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Ready-to-use pages previewing Olympics available at discount to SNPA members 1/23/18

The clock is ticking toward Opening Ceremonies for the 2018 Winter Olympics in Pyeongchang County, South Korea. Are you ready?

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Nitty-gritty design Top 10 1/16/18

By Ed Henninger

A client recently asked me to put together a presentation for his newspapers on nitty-gritty details that can make or break a design.

I came up with just a bit more than a couple dozen. But thinking about them more, I've now narrowed them down to a Top 10.

My thinking is that any one of these can make your design better, but leave one out and your design suffers.

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Rookies make mistakes 12/12/17

By Ed Henninger

Let's face it: If you have a "new kid" doing design on your staff ... well, you'll have some design mistakes in your paper from time to time.

It takes a while – perhaps months – for the design rookie to learn what works and what doesn't. And during that time, he'll do some things that may make you cringe. It's OK – as long as you work with him to make sure he doesn't repeat them.

Here are "Top 10" mistakes you can watch for – and correct:

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Is your 'designer' a designer? 11/14/17

By Ed Henninger

How do you tell if your "designer" really is a designer? Here are some of the things I'd look for.

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Get ready for college basketball with ready-to-use paginated conference pages 10/17/17

College basketball is right around the corner. Is your newspaper ready? Conference coverage planned? New ad revenue booked?

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Design is: How it works 10/10/17

By Ed Henninger

Readers want a newspaper that looks right ... and feels right. They want the look and feel of their paper to reflect their community.

But what they want most of all is for their newspaper to work right for them.

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