Good news design is the practice of understanding how readers read – then using that understanding to make your newspaper easier, faster and more comfortable for readers to follow.
Part of that calls for proper placement of captions.MORE
Sometimes a design just goes stale. Over the course of even just a few years, inconsistencies creep in, color use gets out of hand, odd typefaces appear. Stuff happens.
But you can turn that around. You can bring a crisp, clean, compelling look to the tired face of your newspaper.
Here are ten steps to guide you.MORE
Those who have read this column over the years have probably seen this quote before:
"If you fail to plan ... you plan to fail."
I believe that so deeply that it has become embedded in my DNA.
But I'm preaching to the choir. You already have plans.
You have a business plan. An advertising plan. A circulation plan. A production plan. A personnel plan. A growth plan.
But (with rare exception), no design plan.MORE
I'm a friendly guy. Most people who know me genuinely like me ... and I like them.
I can be a strong friend. I can stand by you when you need me to. I can help you when you've got a problem. I can just be there by your side when you need support.
But ... I can also choose to not be your friend if I think it matters.
So, let me get this out there briefly and clearly: I am not a friend of writers ... or designers.MORE
I've been a consultant for almost 30 years. Before that, I worked more than 20 years in writing and editing positions, most of those years as an editor and manager at daily newspapers.
During that half-century, I've learned a few things about how to do my work well and how to conduct myself in the workplace.
I recently received a call from someone close to me who was struggling in her work. She asked my advice and I did my best to help her.
After that conversation, I sent her the following. I call it "25 on-the-job ideals."
I thought I'd take a side road from design this month to share my note with you.MORE
Special sections let us give readers content that differs from the normal flow of news, features, sports, ads and other content in the newspaper.
But there are some key elements to remember when dealing with special sections. Following are 10 points that are important:MORE
Many newspapers pay little attention to consistent organization from issue to issue. For example, content that readers find important – such as obituaries and comics – will float throughout the paper. In one issue, the obits will be on page 6. In the next, they could be on page 8. And in still another issue, obits could be on page 5.
Readers have a right to expect consistency from you, and you get that consistency by creating a sequencing plan.MORE
Readers would prefer we not jump our stories. Ever. But if we're gonna do it, let's work to do it right. Here are some tips.MORE
It's not necessarily the strongest who survive and thrive, but those who adapt the most quickly to the changes in the market. The Tuesday morning general session at the Mega-Conference will feature the leaders of the companies that are adapting the fastest. What's their secret? How are they able to move the needle as other companies have failed?More
You'll want to stay until Wednesday morning at this year's Mega-Conference. We have the hottest topics set for our Roundtable sessions so bring your burning questions and come ready to learn the best ideas in the industry.More