Many newspapers pay little attention to consistent organization from issue to issue. For example, content that readers find important – such as obituaries and comics – will float throughout the paper. In one issue, the obits will be on page 6. In the next, they could be on page 8. And in still another issue, obits could be on page 5.
Readers have a right to expect consistency from you, and you get that consistency by creating a sequencing plan.MORE
Readers would prefer we not jump our stories. Ever. But if we're gonna do it, let's work to do it right. Here are some tips.MORE
This ... is the tale of two ad pages – pages that have the same purpose but different approaches.MORE
Negative space, just like text, headlines, photos and other design elements, is very much an important part of your design – especially on features pages and photo pages.MORE
The clock is ticking toward Opening Ceremonies for the 2018 Winter Olympics in Pyeongchang County, South Korea. Are you ready?MORE
A client recently asked me to put together a presentation for his newspapers on nitty-gritty details that can make or break a design.
I came up with just a bit more than a couple dozen. But thinking about them more, I've now narrowed them down to a Top 10.
My thinking is that any one of these can make your design better, but leave one out and your design suffers.MORE
Let's face it: If you have a "new kid" doing design on your staff ... well, you'll have some design mistakes in your paper from time to time.
It takes a while – perhaps months – for the design rookie to learn what works and what doesn't. And during that time, he'll do some things that may make you cringe. It's OK – as long as you work with him to make sure he doesn't repeat them.
Here are "Top 10" mistakes you can watch for – and correct:MORE
How do you tell if your "designer" really is a designer? Here are some of the things I'd look for.MORE
College basketball is right around the corner. Is your newspaper ready? Conference coverage planned? New ad revenue booked?MORE
In light of Facebook's changes, a lot of newsrooms are turning their focus away from social. But it's still vital to most of our readers, so we can't forget it. Here we will talk about a few tips and tricks to work with Facebook's algorithm and what makes a good Facebook group. Plus, what content does best on Twitter, LinkedIn and Reddit. SNPA members can register at no cost for this July 27 webinar.More
Digby Solomon returns to the public square after his retirement from the Daily Press of Newport News, Va.More