If you fail to plan ... 11/13/18

By Ed Henninger

Those who have read this column over the years have probably seen this quote before:

"If you fail to plan ... you plan to fail."

I believe that so deeply that it has become embedded in my DNA.

But I'm preaching to the choir. You already have plans.

You have a business plan. An advertising plan. A circulation plan. A production plan. A personnel plan. A growth plan.

But (with rare exception), no design plan.

MORE

Who's your friend? 9/10/18

By Ed Henninger

I'm a friendly guy. Most people who know me genuinely like me ... and I like them.

I can be a strong friend. I can stand by you when you need me to. I can help you when you've got a problem. I can just be there by your side when you need support.

But ... I can also choose to not be your friend if I think it matters.

So, let me get this out there briefly and clearly: I am not a friend of writers ... or designers.

MORE

25 on-the-job ideals 8/14/18

By Ed Henninger

I've been a consultant for almost 30 years. Before that, I worked more than 20 years in writing and editing positions, most of those years as an editor and manager at daily newspapers.

During that half-century, I've learned a few things about how to do my work well and how to conduct myself in the workplace.

I recently received a call from someone close to me who was struggling in her work. She asked my advice and I did my best to help her.

After that conversation, I sent her the following. I call it "25 on-the-job ideals."

I thought I'd take a side road from design this month to share my note with you.

MORE

Make your special sections special 7/10/18

By Ed Henninger

Special sections let us give readers content that differs from the normal flow of news, features, sports, ads and other content in the newspaper.

But there are some key elements to remember when dealing with special sections. Following are 10 points that are important:

MORE

Ya gotta have a plan 6/11/18

By Ed Henninger

Many newspapers pay little attention to consistent organization from issue to issue. For example, content that readers find important – such as obituaries and comics – will float throughout the paper. In one issue, the obits will be on page 6. In the next, they could be on page 8. And in still another issue, obits could be on page 5.

Readers have a right to expect consistency from you, and you get that consistency by creating a sequencing plan.

MORE

Jumping inside 5/22/18

By Ed Henninger

Readers would prefer we not jump our stories. Ever. But if we're gonna do it, let's work to do it right. Here are some tips.

MORE

A tale of two ad pages 4/10/18

By Ed Henninger

This ... is the tale of two ad pages – pages that have the same purpose but different approaches.

MORE

Empty space ... or negative space? 2/12/18

By Ed Henninger

Negative space, just like text, headlines, photos and other design elements, is very much an important part of your design – especially on features pages and photo pages.

MORE

Ready-to-use pages previewing Olympics available at discount to SNPA members 1/23/18

The clock is ticking toward Opening Ceremonies for the 2018 Winter Olympics in Pyeongchang County, South Korea. Are you ready?

MORE

Nitty-gritty design Top 10 1/16/18

By Ed Henninger

A client recently asked me to put together a presentation for his newspapers on nitty-gritty details that can make or break a design.

I came up with just a bit more than a couple dozen. But thinking about them more, I've now narrowed them down to a Top 10.

My thinking is that any one of these can make your design better, but leave one out and your design suffers.

MORE