GateHouse Media LLC has announced a partnership with Triton Digital, the global technology and services leader to the digital audio industry. Through this partnership, GateHouse Media will utilize Triton Digital's programmatic audio advertising marketplace, a2x, as well as its market-leading SSP, Yield-Op, to monetize curated collections of audio clips and podcasts across online properties. The partnership will provide advertisers through Triton's a2x marketplace with access to GateHouse Media's 43 million unique online visitors per month.MORE
GateHouse Media has acquired substantially all the assets of Online Automotive Solutions, a tech-enabled video, data and auto-focused inventory solutions provider, for $4 million.MORE
Cars.com Inc., a leading online automotive marketplace, and McClatchy have announced an agreement to convert the remaining 17 affiliate markets into the Cars.com direct sales channel prior to the October 2019 affiliate agreement expiration date. The agreement follows an earlier November 2017 initial accord to convert five markets.
The new agreement includes marketing support payments through 2019 reflecting a continuing relationship between Cars.com and McClatchy, a smooth transition and an opportunity to immediately introduce digital advertising solutions for the benefit of dealer customers.MORE
A mobile app listing people who have recently been booked into the Palm Beach County Jail has earned The Palm Beach Post first-place honors in SNPA's Best Revenue Contest.
The app is sponsored by a local car dealer that wanted the paper to help it increase traffic to its website.
Since the app was launched in July, the Booking Blotter App has increased website traffic on the Earl Stewart Toyota website by 25 percent. And, the paper has generated revenue of $60,000 through this annual sponsorship.MORE
The year 2014 marks the 100th anniversary of Dodge, 50th anniversary of the Ford Mustang and 25th anniversary of both Lexus and Infiniti. It's a great chance for newspapers to deliver advertising products that promote the heritage of these four car brands.MORE
A new weekly automotive section in Anderson, S.C., has turned around the paper's automotive category, which had been down year over year. Now, the paper is seeing a significant weekly lift in revenue.MORE
Over the summer, the folks at The Palm Beach Post in Florida realized they had "a very large stock" of aging spadea paper that had to be used fairly quickly. Spadea paper, used for premium advertising that folds or wraps around the front section of the newspaper, eventually ages to the point that it's no good. The unused stock of paper became one half of a special package that also featured premium positioning on the paper's website.More
Southern hospitality and a Midwest-rooted sensibility will combine when SNPA and Inland Press Association team up for a Joint Annual Meeting next fall.
SNPA and Inland, known for programming practical, actionable information in a collegial environment, will meet at the J.W. Marriott Chicago in the city's Loop from Sunday, Oct. 6, through Tuesday, Oct. 8.More