Booking Blotter App places first in Best Revenue Contest 11/21/13

A mobile app listing people who have recently been booked into the Palm Beach County Jail has earned The Palm Beach Post first-place honors in SNPA's Best Revenue Contest.

The app is sponsored by a local car dealer that wanted the paper to help it increase traffic to its website.

Since the app was launched in July, the Booking Blotter App has increased website traffic on the Earl Stewart Toyota website by 25 percent. And, the paper has generated revenue of $60,000 through this annual sponsorship.

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Four major car milestones give papers a chance to boost sales 11/7/13

The year 2014 marks the 100th anniversary of Dodge, 50th anniversary of the Ford Mustang and 25th anniversary of both Lexus and Infiniti. It's a great chance for newspapers to deliver advertising products that promote the heritage of these four car brands.

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New Drive section is wrapped around Friday edition of newspaper 10/30/13

By Sean Ireland, Special to the SNPA eBulletin

A new weekly automotive section in Anderson, S.C., has turned around the paper's automotive category, which had been down year over year. Now, the paper is seeing a significant weekly lift in revenue.

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Win a free oil change for life! 6/26/13

One lucky reader of The Harrison Daily Times will win a free oil change for life. It's part of a promotion for the paper's new automotive search engine: The DriveAR.com.

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