An overview of how to use Google Analytics. We will take a look at how the numbers can help drive major projects, and what you can be bringing to your news meetings. Sherri Horton, GateHouse's data scientist, will help you look into this important field.
SNPA members can register FREE for this March 22 webinar.MORE
As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.MORE
Over the next few weeks, SNPA will look at ways newspapers can conduct valuable readership surveys that enhance credibility and generate revenue, without it requiring a large expenditure.MORE
Through a service called Research Director on Demand, Ted Stasney's firm offers full market and media research services.MORE
Regardless of what a business' specific goals are, when they advertise on the Web they are looking for accountability. Your salespeople should be working with advertisers to optimize the metrics that are most important to each specific business.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More