Newspaper companies can't take a passive approach in how they approach the hiring of salespeople. They must implement a proactive hearts-and-minds marketing campaign in order to build what Charity Huff, managing partner of Maroon Ventures, calls the A-Team.
During the SNPA-Inland Annual Meeting, Huff shared proven, successful strategies to build a productive sales environment, maintain a healthy pipeline of qualified sales professionals, and reach new customers with compelling marketing tactics.MORE
Do you feel like you've mastered cold calling? Or, do you find yourself still struggling to find comfort (and success) with this sales technique? Mastering cold calls is all about strategy, writes Ian Call in an article for Business2Community. He details a nine-step strategy that salespeople can follow to not only successfully execute a cold-call campaign but also boost their own comfort. Read more from SalesFuel.MORE
For a sales team, the best way to position the group for success is through specialization.MORE
Here's a three-step process that will ensure that your salespeople are always working toward maximum efficiency and effectiveness.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Todd Sears has returned home to Nebraska as the new president and publisher of the Omaha World-Herald. He becomes just the seventh publisher in The World-Herald's history, dating to 1889.
Sears, 49, has most recently served as president and publisher at the State Journal-Register in Springfield, Ill. Previously, he worked at two East Coast newspapers within BH Media Group, the Berkshire Hathaway subsidiary that also owns The World-Herald.More