Newspaper companies can't take a passive approach in how they approach the hiring of salespeople. They must implement a proactive hearts-and-minds marketing campaign in order to build what Charity Huff, managing partner of Maroon Ventures, calls the A-Team.
During the SNPA-Inland Annual Meeting, Huff shared proven, successful strategies to build a productive sales environment, maintain a healthy pipeline of qualified sales professionals, and reach new customers with compelling marketing tactics.MORE
Do you feel like you've mastered cold calling? Or, do you find yourself still struggling to find comfort (and success) with this sales technique? Mastering cold calls is all about strategy, writes Ian Call in an article for Business2Community. He details a nine-step strategy that salespeople can follow to not only successfully execute a cold-call campaign but also boost their own comfort. Read more from SalesFuel.MORE
For a sales team, the best way to position the group for success is through specialization.MORE
Here's a three-step process that will ensure that your salespeople are always working toward maximum efficiency and effectiveness.MORE
This month's column reports on two National Labor Relations Board administrative law judge decisions involving the issue of whether someone is an employee or an independent contractor. In both cases, former NLRB General Counsel Richard Griffin had urged the ALJ to rule that merely classifying someone as an independent contractor is an independent violation of the National Labor Relations Act. This is legal adventurism in an attempt to make new law.
In one of the cases, the ALJ found independent contractor status and chose not to reach that novel issue. In the second case, the ALJ found employee status and agreed with the NLRB general counsel, finding that the misclassification of the individuals as independent contractors was a per se independent violation of the NLRA. With a new management majority sitting on the NLRB in Washington, let us hope that this legal adventurism will be reversed.
I also report on a new NLRB case involving an employer's texting and confidentiality rules, as well as a new court case addressing the ability to discover social media passwords in litigation.
One of the first campaign promises Donald Trump made after announcing his candidacy for president was the idea to build a wall along the U.S. border with Mexico. Despite objections from critics over the cost and feasibility of the project, the Trump administration has continued taking steps to turn it into a reality.
Following an extensive nine-month reporting process, the USA Today Network has unveiled an interactive, multi-media report detailing the challenges and consequences of the proposed U.S-Mexico border wall.
"The Wall: Untold Stories and Unintended Consequences" incorporates a variety of tools and technologies including virtual reality, bots, aerial and 360-degree video, LiDAR data and podcasts to provide readers with an all-encompassing look at the border.
Read more from Editor & PublisherMore