Newspaper companies can't take a passive approach in how they approach the hiring of salespeople. They must implement a proactive hearts-and-minds marketing campaign in order to build what Charity Huff, managing partner of Maroon Ventures, calls the A-Team.
During the SNPA-Inland Annual Meeting, Huff shared proven, successful strategies to build a productive sales environment, maintain a healthy pipeline of qualified sales professionals, and reach new customers with compelling marketing tactics.MORE
Do you feel like you've mastered cold calling? Or, do you find yourself still struggling to find comfort (and success) with this sales technique? Mastering cold calls is all about strategy, writes Ian Call in an article for Business2Community. He details a nine-step strategy that salespeople can follow to not only successfully execute a cold-call campaign but also boost their own comfort. Read more from SalesFuel.MORE
For a sales team, the best way to position the group for success is through specialization.MORE
Here's a three-step process that will ensure that your salespeople are always working toward maximum efficiency and effectiveness.MORE
"This morning about 0500 the convoy realized its destination and the first wave was formed and started for the beach. Our job was to sweep for floating mines and air protection. When we were about 1800 yards from the beach we threw our mine sweeping gear over and that is where the fun started. They begin to fire at us from the shore as we went in LCF 31 on our port side was hit and went down. And on our starboard side I saw P.C. 1261 going down. After we saw this we were all so damn scared. We wish we had never seen that many but we had to keep going.
"After the first troops and rockets hit the beach things begin to quiet down. All day and night troops were sent to the beach."
P.C. 1621 was the first ship sunk on D-Day, June 6, 1944.
William Lunsford was a Navy Gunfire Support Craft specialist on USS LCF-27 (or Landing Craft Flak), part of the invasion force at Utah Beach in Normandy. Lunsford is the father of Margie Bennett, a sales support employee at the Aiken Standard in South Carolina. He kept a diary, and excerpts from it made up part of a package of stories commemorating the 75th anniversary of D-Day last week.
"They're all in their 90s now," said Managing Editor Michael Harris. "Time is killing them more than the Germans did, as I pointed out in the editorial. We're losing them. So I wanted to go into it with something different."
The Standard asked readers for their memories, stories, photos and other contributions, knowing that the dwindling number of World War II veterans meant that direct interviews would be limited. The plan was flexible based on what was submitted.More
These are rickety times for newspapers. A major issue: printing a paper costs lots of money. Delivering the paper costs lots of money.
So the McClatchy chain, which has 30 newsrooms, is on a learning journey to find out how to get readers to go from print to digital.
In April, the McClatchy-owned Myrtle Beach (S.C.) Sun News went from publishing a print product seven days a week to six. It cut the print edition and produced only digital stories on Saturdays. Because digital activation increased 8 percent in one month, revenue was not impacted and virtually no one cancelled their subscription, McClatchy is adding two more papers to what it calls “Digital Saturdays.” The Durham (N.C.) Herald Sun and the Bellingham (Wash.) Herald will no longer print on Saturdays, starting July 6.More