Gannett's raising its IQ to outsmart local competition 1/23/19

As local advertising spend continues to rise, delivering the leading marketing and advertising solutions have never been more important.

On Tuesday at the Mega-Conference, Paras Maniar, President Local, Gannett | USA TODAY NETWORK, will talk about how Gannett has been innovating to offer local advertisers more effective and creative ways to connect to its audience in local communities across the country.

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7 Sneaky ways your sales technology is costing you 12/17/18

Outdated sales technology affects a media organization's bottom line, but there are valuable solutions to this pressing problem. During the Monday morning bonus session on advertising at the Mega-Conference, Shawn DeWeese, senior sales executive with Lineup Systems, will talk about seven sneaky ways your sales technology is costing you (and how to stop the bleed).

He will share case studies that look at the real cost of siloed sales data, "quick-win" tech tips that increase ROI and time-saving tools to help teams sell effectively.

Plan your travel to arrive on Sunday, so you can benefit from these added conference sessions. MORE

Building a productive sales environment 10/31/17

By Cindy Durham, assistant executive director, SNPA

Newspaper companies can't take a passive approach in how they approach the hiring of salespeople. They must implement a proactive hearts-and-minds marketing campaign in order to build what Charity Huff, managing partner of Maroon Ventures, calls the A-Team.

During the SNPA-Inland Annual Meeting, Huff shared proven, successful strategies to build a productive sales environment, maintain a healthy pipeline of qualified sales professionals, and reach new customers with compelling marketing tactics.

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What your salespeople are afraid to tell you 4/4/17

It seems like most managers have forgotten the mentorship part of their jobs – if you listen to the voice of the sales rep. "He doesn't seem like he wants to help me out," a respondent said about his manager in SalesFuel's 2017 Voice of the Sales Rep study.

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