Engineering sales 3/5/19

By Jane Nicholes, SNPA Correspondent

A new advertising support position at the Northwest Florida Daily News is paying off, according to Ethan Aden, digital sales manager for the paper based in Fort Walton Beach.

The job title is sales engineer, and the goal is to put together multimedia proposals for the sales reps to present to clients – complete proposals backed by research into markets, demographics and other factors.

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Gannett's raising its IQ to outsmart local competition 1/23/19

As local advertising spend continues to rise, delivering the leading marketing and advertising solutions have never been more important.

On Tuesday at the Mega-Conference, Paras Maniar, President Local, Gannett | USA TODAY NETWORK, will talk about how Gannett has been innovating to offer local advertisers more effective and creative ways to connect to its audience in local communities across the country.

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7 Sneaky ways your sales technology is costing you 12/17/18

Outdated sales technology affects a media organization's bottom line, but there are valuable solutions to this pressing problem. During the Monday morning bonus session on advertising at the Mega-Conference, Shawn DeWeese, senior sales executive with Lineup Systems, will talk about seven sneaky ways your sales technology is costing you (and how to stop the bleed).

He will share case studies that look at the real cost of siloed sales data, "quick-win" tech tips that increase ROI and time-saving tools to help teams sell effectively.

Plan your travel to arrive on Sunday, so you can benefit from these added conference sessions. MORE

Where's the Southern ad spend? 5/8/18

Here's your chance to find out what YOUR advertisers are thinking.

Borrell Associates invites SNPA members to participate in its 2018 Local Advertiser Survey, which is now underway.

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Breakout session to examine best practices with branded content 12/11/17

Branded content, native advertising and content marketing have had many names. Regardless of what you call it, it's been hailed as a savior to publishers who have relied on the traditional display ad to help fund the journalism that powers their brands.

At the 2018 Mega-Conference, learn why this marketing tactic has grown from practically nothing to a $10B business opportunity in just a few short years, and how local media can and has been leveraging this solution.

Pat Connolly, managing director/digital transformation with Accenture, will lead a breakout session for conference attendees. "In this session," Connolly said, "you will hear about some of the best practices in creating branded content, how publishers have an advantage over mass media companies, how to make it work through new distribution and commercial models, and how you should structure your teams to provide this important service."

Register for the Mega-Conference

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference. MORE

Building a productive sales environment 10/31/17

By Cindy Durham, assistant executive director, SNPA

Newspaper companies can't take a passive approach in how they approach the hiring of salespeople. They must implement a proactive hearts-and-minds marketing campaign in order to build what Charity Huff, managing partner of Maroon Ventures, calls the A-Team.

During the SNPA-Inland Annual Meeting, Huff shared proven, successful strategies to build a productive sales environment, maintain a healthy pipeline of qualified sales professionals, and reach new customers with compelling marketing tactics.

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Monster partners with Florida's Sun Coast Media Group 10/27/17

Monster has entered into a partnership with Sun Coast Media Group, a publisher of nine local newspapers in southwestern and central Florida. The agreement enables Sun Coast newspapers to offer a wide range of recruiting solutions to better serve candidates and employers across its circulation area.

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What your salespeople are afraid to tell you 4/4/17

It seems like most managers have forgotten the mentorship part of their jobs – if you listen to the voice of the sales rep. "He doesn't seem like he wants to help me out," a respondent said about his manager in SalesFuel's 2017 Voice of the Sales Rep study.

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Research Alert: Final analysis on 2016 political advertising 1/3/17

CEO Gordon Borrell says: "Political advertising has gone from an every-other-year bonanza to a never-ending stream of media buying. Understanding what's changed and where it's headed would seem important to anyone involved in advertising."

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What's the big deal with native advertising? 11/28/16

From Content That Works

Here are five things every media publisher, from newspapers to TV stations, needs to know about native advertising.

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