Two new leaders have arrived to usher The Daily Herald of Roanoke Rapids, N.C., forward.
Paxton Media Group has named Nancy Wykle, editor and publisher of The Daily Dispatch in Henderson, N.C., to the position of publisher of The Daily Herald. In addition, The Daily Dispatch Advertising Director Desiree Brooks was named to the same job at The Daily Herald. Both will retain their current positions in Henderson in addition to working at The Herald.MORE
According to a study by Borrell Associates Inc. conducted earlier this month, digital advertising spend (including email marketing) for political campaigns will increase dramatically for 2018 campaigns. The figures are expected to eclipse previous years' spend and set new records.
The study shows that digital ad spend is set to grow to $1.8 billion, beating out cable, radio, newspapers and telemarketing, among other categories. In fact, the only category that will beat digital ads in the budgets of politicians this year is broadcast TV, with $3.5 billion in spend. Email marketing experts at Site Impact say this is exciting news, and further proof that the best way to reach people is, increasingly, email marketing.More
You're the general manager of three small newspapers in north Florida, two of them much smaller than the third. It would be easy to cut costs by closing one or both of the smaller papers, each with circulation in the hundreds, not the thousands. Just shut one or both down, give their subscribers the larger paper instead, and hope they don't resent it too much. That's not what they did.More
My hometown newspaper instituted a new policy requiring that readers "pay" for the First Amendment right to express, and explain why, who or what they support or oppose at the voting booth.
The newspaper is sadly is not the first and won't be the last to begin charging readers for election endorsement letters. As a former editor, I appreciate the arguments presented for enacting the policy. It's still disappointing, and I respectfully disagree.More