Puzzling out new revenue
Here's a revenue-generating idea that is simple, inexpensive and keeps readers looking at an ad for 30 minutes. People participating in SNPA's recent Publisher-to-Publisher (P2P) video conference call already know what it is.
Everyone else, pay attention.
Trevor Evans was advertising manager at The Express in Lock Haven, Penn., when he was told to come up with a way to make up for $5,000 in lost revenue, and do it quickly. The result was a 16-page special tabloid section of Word Search puzzles tied to ads. It made more than $5,000, and he sold it in two hours by making phone calls to legacy advertisers as he was driving.
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MoreFranklin County town, newspaper at odds over cost of records request
A Franklin County town and the local newspaper that covers it are at odds over a public records request.
Town officials estimated The Wake Weekly, a Restoration Newsmedia newspaper, would have to pay a fee of about $70,000 before the town could comply with a public records request the paper made this month.
Legal experts called the fee "insane" and "shocking."
Town officials have since reduced that charge to about $15,000, a price the newspaper says is still too high.
Read more from The Courier-Times.
MoreVictoria Advocate names 40-year newspaper veteran to lead advertising team
A newspaper veteran with 40 years of advertising and management experience is the Victoria (Texas) Advocate's new director of sales.
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