Puzzling out new revenue
Here's a revenue-generating idea that is simple, inexpensive and keeps readers looking at an ad for 30 minutes. People participating in SNPA's recent Publisher-to-Publisher (P2P) video conference call already know what it is.
Everyone else, pay attention.
Trevor Evans was advertising manager at The Express in Lock Haven, Penn., when he was told to come up with a way to make up for $5,000 in lost revenue, and do it quickly. The result was a 16-page special tabloid section of Word Search puzzles tied to ads. It made more than $5,000, and he sold it in two hours by making phone calls to legacy advertisers as he was driving.
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Free Webinar: Money Beyond Money
This insightful webinar will demystify the traditional sales process from selling print and digital to non-traditional in your local market. Our presenter will provide tips and ready-for-market ideas that you can implement in your weekly or daily immediately from the perspective of a fundraiser.
MoreFree Webinar: Building Lasting Relationships Through Engagement
Engagement is becoming more important than ever for newsrooms. GateHouse Media's Summer Moore offers some clear steps to building relationships with your readers, including in-person, social and online.
MoreFree Webinar: Building Lasting Relationships Through Engagement
Engagement is becoming more important than ever for newsrooms. GateHouse Media's Summer Moore offers some clear steps to building relationships with your readers, including in-person, social and online.
More