Refocusing on the basics was an important part of the Observer Media Group's plan for increasing digital revenue, Publisher Emily Walsh said during her how-to session at the 2016 News Industry Summit.
Those basics have included three markets:
Digital Display – banner-rich ads on YourObserver.com website
Email Marketing – with eNewsletters and dedicated eBlasts
Social Media – primarily sponsored Facebook postsMORE
Feeling digitally dumb? Don't worry, we all do. Things change far too quickly in the digital space with Google and Facebook changing its algorithms almost every quarter.
Over the last year, Observer Media Group in Sarasota, Fla., decided to refocus on some basic digital offerings with unique selling propositions that offer profitable results. Get real "how to" instructions on implementing these products and strategies at the 2016 News Industry Summit, Sept. 14-16 in Sarasota.MORE
In today's fast-paced and complex information environment, news consumers must make rapid-fire judgments about how to internalize news-related statements – statements that often come in snippets and through pathways that provide little context. A new Pew Research Center survey of 5,035 U.S. adults examines a basic step in that process: whether members of the public can recognize news as factual – something that's capable of being proved or disproved by objective evidence – or as an opinion that reflects the beliefs and values of whoever expressed it.
The findings from the survey, conducted between Feb. 22 and March 8, reveal that even this basic task presents a challenge. The main portion of the study, which measured the public's ability to distinguish between five factual statements and five opinion statements, found that a majority of Americans correctly identified at least three of the five statements in each set. But this result is only a little better than random guesses. Far fewer Americans got all five correct, and roughly a quarter got most or all wrong. Even more revealing is that certain Americans do far better at parsing through this content than others. Those with high political awareness, those who are very digitally savvy and those who place high levels of trust in the news media are better able than others to accurately identify news-related statements as factual or opinion.