Refocusing on the basics was an important part of the Observer Media Group's plan for increasing digital revenue, Publisher Emily Walsh said during her how-to session at the 2016 News Industry Summit.
Those basics have included three markets:
Digital Display – banner-rich ads on YourObserver.com website
Email Marketing – with eNewsletters and dedicated eBlasts
Social Media – primarily sponsored Facebook postsMORE
Feeling digitally dumb? Don't worry, we all do. Things change far too quickly in the digital space with Google and Facebook changing its algorithms almost every quarter.
Over the last year, Observer Media Group in Sarasota, Fla., decided to refocus on some basic digital offerings with unique selling propositions that offer profitable results. Get real "how to" instructions on implementing these products and strategies at the 2016 News Industry Summit, Sept. 14-16 in Sarasota.MORE
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