Cost cutting at media companies doesn't have to involve the news product. Several participants in an SNPA video conference in April presented ideas that saved money on everyday business operations.
Keeping the lights on costs a lot less than it used to cost at The Jonesboro Sun in Arkansas. Publisher David Mosesso said the switch from fluorescent light bulbs to LED lights has cut the utility bill by 28 percent, or $1,000 month, and the lighting part of the bill by 68 percent. "It's strictly math," he said.
Mosesso credits his production manager, Roger Brumley, with taking the initiative and being skillful enough to do much of the work in-house.MORE
Executive Voices 2.0 is structured to ensure that your voice – and the voices of a select group of other industry leaders – are not just heard, but amplified, expanded upon, and made ready to make a practical difference.More
Plan your travel to arrive in time for the Monday morning bonus session on advertising sales lead generation and sales culture.More