Promoting a healthy business community 2/5/19

By Jane Nicholes, SNPA Correspondent

In outdoor-minded Traverse City, Mich., the Record-Eagle sponsors community activities that include the TC Trimdown weight-loss contest and a series of road runs among other health-related events. It also publishes a health and wellness magazine every other month, serving a community on the shores of Lake Michigan and Grand Traverse Bay that depends on tourism, especially in the summer.

So it wasn't a stretch for the newspaper to create "Healthy Community" advertising packages last year. "The financial health of our local businesses is very important as well," said Shawn Winter, director of advertising.

The goal was to sign up businesses for monthly packages that included every form of advertising the Eagle-Record offered at different price points depending on size. Winter said the businesses could reach every audience, try out forms of advertising that were new to them and do so on monthly budgets and contracts of six months or a year.

MORE

Upgrades that save money 6/26/18

By Jane Nicholes, SNPA Correspondent

Cost cutting at media companies doesn't have to involve the news product. Several participants in an SNPA video conference in April presented ideas that saved money on everyday business operations.

Keeping the lights on costs a lot less than it used to cost at The Jonesboro Sun in Arkansas. Publisher David Mosesso said the switch from fluorescent light bulbs to LED lights has cut the utility bill by 28 percent, or $1,000 month, and the lighting part of the bill by 68 percent. "It's strictly math," he said.

Mosesso credits his production manager, Roger Brumley, with taking the initiative and being skillful enough to do much of the work in-house.

MORE