Taking back local advertising with targeted local niche guides
During a presentation on the Mega-Conference Solutions Stage in February, Pracht will be talking about local niche guides, which he says "offer an exciting opportunity to take back SMBs in a way that's unique and, more importantly sustainable."
The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.
TownNews.com expands line-up with acquisition of Calkins Digital OTT suite
The addition of Calkins Digital’s best-in-class over-the-top video technology empowers TownNews.com partners to deliver content directly to Apple TV, Roku, Amazon Fire TV, and iOS and Android devices.
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TownNews.com launches data-backed user engagement engine
iQ Engage mobilizes audience data to help web publishers increase time on site, pageviews and ad revenue while slashing bounce rates.
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Before history disappears
"This morning about 0500 the convoy realized its destination and the first wave was formed and started for the beach. Our job was to sweep for floating mines and air protection. When we were about 1800 yards from the beach we threw our mine sweeping gear over and that is where the fun started. They begin to fire at us from the shore as we went in LCF 31 on our port side was hit and went down. And on our starboard side I saw P.C. 1261 going down. After we saw this we were all so damn scared. We wish we had never seen that many but we had to keep going.
"After the first troops and rockets hit the beach things begin to quiet down. All day and night troops were sent to the beach."
P.C. 1621 was the first ship sunk on D-Day, June 6, 1944.
William Lunsford was a Navy Gunfire Support Craft specialist on USS LCF-27 (or Landing Craft Flak), part of the invasion force at Utah Beach in Normandy. Lunsford is the father of Margie Bennett, a sales support employee at the Aiken Standard in South Carolina. He kept a diary, and excerpts from it made up part of a package of stories commemorating the 75th anniversary of D-Day last week.
"They're all in their 90s now," said Managing Editor Michael Harris. "Time is killing them more than the Germans did, as I pointed out in the editorial. We're losing them. So I wanted to go into it with something different."
The Standard asked readers for their memories, stories, photos and other contributions, knowing that the dwindling number of World War II veterans meant that direct interviews would be limited. The plan was flexible based on what was submitted.
MoreMcClatchy announces an experiment to eliminate one day of print for two papers
These are rickety times for newspapers. A major issue: printing a paper costs lots of money. Delivering the paper costs lots of money.
So the McClatchy chain, which has 30 newsrooms, is on a learning journey to find out how to get readers to go from print to digital.
In April, the McClatchy-owned Myrtle Beach (S.C.) Sun News went from publishing a print product seven days a week to six. It cut the print edition and produced only digital stories on Saturdays. Because digital activation increased 8 percent in one month, revenue was not impacted and virtually no one cancelled their subscription, McClatchy is adding two more papers to what it calls “Digital Saturdays.” The Durham (N.C.) Herald Sun and the Bellingham (Wash.) Herald will no longer print on Saturdays, starting July 6.
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