In today's highly divisive political environment, the media and its credibility have become the news. Reporters and media outlets are under attack from all sides – the public, companies, social media, even the nation's highest office. How can local newspapers convince their audience to click and read when they're constantly warned of "fake news"?
During next month's SNPA News Industry Summit in Nashville, Tara Deering Hansen, principal of Sonder Public Relations, will discuss the importance of local newspapers developing a public relations strategy to strengthen trust and credibility in their communities. Like any reputable company, newspapers must know and own their brand.MORE
YouTube is the next generation of television – the future of how people (especially young people) are consuming media.
"Every month, more than one billion people visit YouTube to watch more than six BILLION hours of video," says Kevin Grosch, co-founder and CEO of Made In Network, a Nashville-based media and technology company in partnership with AMG/Parade.
Grosch, who will address SNPA's News Industry Summit next month, says: "As users drastically increase every year, it is important for local media companies to think beyond and learn about how to successfully play in the creative YouTube arena."MORE
Need ideas on revenue, cost-cutting, organizing your sales force, leveraging data to build audience and diversify revenue, ways news coverage impacts your revenue, and creating a digital agency? Then, you need to be in Nashville for the News Industry Summit.
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"We're taking a page out of the SNPA playbook that makes your participation in a program or conference pay for itself," Silvestri said. "In this quick-paced segment, we'll share an assortment of revenue ideas and other best practices gleaned from this year's new initiative called P2P."
These publisher-to-publisher video conference calls attracted more than 100 participants who detailed their winning ideas.
"Consider this Nashville session a super P2P," Silvestri said.
At SNPA's News Industry Summit, Oct. 10-12 in Nashville, learn how your newspaper can build a foundation of trust by better explaining what you do and why. Avoid the common pitfalls that confuse and alienate readers. Build the brand credibility that leads to subscriptions and long-term loyalty.
Jeff Sonderman, deputy executive director and executive vice president of API, will lead this News Industry Summit session. He says that issues of trust and understanding are linked. API's research, he said, shows that "understanding is the foundation for trust."
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The strategic plan developed by the SNPA Board of Directors encourages the creation of a publisher development program based on what members have identified as a training void in our industry.
Publishers attending the News Industry Summit in Nashville, Oct. 10-12, will get a taste of this new initiative.
Tom Silvestri, president and publisher of the Richmond (Va.) Times-Dispatch and chairman of SNPA's Executive Development Committee, said the committee "has outlined an approach and invited The Poynter Institute to help create such a program for SNPA members." Any program created would require SNPA Board approval.
He said an expanded segment at the fall SNPA conference in Nashville will "provide a sample of what such a development program could be."
He added, "This live demonstration will focus on helping current publishers and publishers-to-be lead through the chaos and uncertainty to constantly anticipate what's next and have the wherewithal to turn possibilities into positive results. You won't get a certificate for completing the Poynter-led overview, but you'll help SNPA further refine a development program that we hope will be career-changing for our publisher members."
Neil Brown, president of The Poynter Institute, will lead the segment at the News Industry Summit.MORE
During the 2018 News Industry Summit, GateHouse Media CEO Kirk Davis will address how the GateHouse business model is evolving to build a sustainable future for local journalism.
In his discussion, he will address news and content innovation, building new revenue streams and the strategic way GateHouse is pursuing efficiencies. GateHouse Media parent, New Media Investment Group, has invested nearly $1 billion in local media in just 4 1/2 years. While the company has grown appreciably, Davis will explain how local journalism and quality remain at the forefront of their mission.
The News Industry Summit will be held Oct. 10-12 and, for the first time, in Nashville, Tenn.MORE
SNPA is headed to Nashville, Tenn., this fall – the first time our News Industry Summit has been held in Music City! Dates are Oct. 10-12.MORE
Digital disruption is now decades old to both the music and the newspaper industry. Massive shifts in platforms and business models have forced publishers and content creators to take new paths and learn some important lessons along the way.
At the upcoming SNPA News Industry Summit, join industry veteran Carol Hudler as she interviews Mark Montgomery, a music industry verteran and serial entrepreneur to understand how the lessons learned and paths taken in the music industry might provide insights that could help local media operations today.More
Recruiting and retaining great sales representatives is a key concern for most newspapers. The closing session at the SNPA News Industry Summit is a don't miss for any paper that wants to improve its sales numbers.
On Friday, Oct. 12, Tom Black, owner and founder of the Tom Black Center for Excellence, will focus on the characteristics of a great salesperson, a great manager and a great company. Participants can expect to take away a set of principles that they can implment in themselves and their companies.
You'll hear ideas that built several billion-dollar sales organizations, from a man who has taken two companies from zero to public companies.More