Fairbanks paper becomes early adopter of Brainworks' Stratica system
Brainworks Software has announced that the Fairbanks Daily News-Miner has once again taken its relationship with Brainworks to the next level. The News-Miner first installed Brainworks' advertising system in 2004. This 15-year partnership continues with the paper's commitment to be an early adopter for Brainworks' new Stratica Advertising and CRM system.
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Stratica software meets changing conditions
The first two pieces of Brainworks Software's new Stratica platform drew a lot of attention during the trade show at the Key Executives Mega-Conference in Las Vegas.
"We were constantly busy," said Rick Sanders, president and CEO of Brainworks. "It was terrific."
Brainworks rolled out its new Stratica Advertising and CRM products at the conference and offered demonstrations. Stratica is web- and browser-based and combines print and digital transactions. It will improve a media company's ability to make revenue forecasts and track whether projections are being met, among many other functions.
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Distelhorst named publisher of The Fayetteville Observer
Mike Distelhorst has been named publisher of The Fayetteville Observer as part of a consolidation effort by GateHouse Media, which owns the newspaper.
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MoreFree Webinar: Facebook Groups
Many newsrooms have started Facebook groups as a more personal way to connect with readers. Hear about best practices from choosing the right topic, how to moderate, and how these groups potentially drive traffic.
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