Research Director On Demand is looking for partners on its national survey to learn more about Millennials and their media habits. The object of the research will be a better understanding of this massive generation, including media usage, sources of information, content preferences and newspaper readership drivers.MORE
As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.MORE
Over the next few weeks, SNPA will look at ways newspapers can conduct valuable readership surveys that enhance credibility and generate revenue, without it requiring a large expenditure.MORE
Through a service called Research Director on Demand, Ted Stasney's firm offers full market and media research services.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Five years after its inception, Main Street Media of Tennessee is a fast-growing media company operating in the suburbs of Nashville. Publishers of eight weekly newspapers, magazines and websites, the company's focus on hyper-local news unique to each community has allowed it to grow ad revenue as well as circulation.
In three weeks, at the SNPA News Industry Summit, hear how a "print-first" operation has been able to buck the trends and set itself on a path for continued growth.
Dave Gould, president and CEO of Main Street Media, says: "The idea that people no longer want to read newspapers is, in my opinion, completely misguided. But as an industry, we have to be honest and ask ourselves if we are offering our communities a product that will attract and retain readers. If we do that, can we then build a business model that will support our efforts to provide readers with strong newspapers? I believe the answer is 'yes' and that has been the basis of our company's growth to this point."More