Research study seeks partners 3/21/17

Research Director On Demand is looking for partners on its national survey to learn more about Millennials and their media habits. The object of the research will be a better understanding of this massive generation, including media usage, sources of information, content preferences and newspaper readership drivers.

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Learning from readership surveys 8/4/14

By Jane Nicholes

As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.

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Affordable readership research 6/24/14

By Jane Nicholes

Over the next few weeks, SNPA will look at ways newspapers can conduct valuable readership surveys that enhance credibility and generate revenue, without it requiring a large expenditure.

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Marketing - Analytics - Insights applies for membership 6/3/14

Through a service called Research Director on Demand, Ted Stasney's firm offers full market and media research services.

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