A major challenge in today's media world is holding on to your staff, specifically experienced personnel. This is especially true in the media industry, which includes print, radio and broadcast with marketing and research staff.
Today's media sales teams are taking more responsibility for revenue by delivering more strategic recommendations and striving to close more business quickly. Having marketing research resources achieves this efficiently by embracing the shift from market research as an expense or a cost center to a revenue generator.
Since so many in the media industry are asking their staff to do more multi-tasking, Research Director On Demand suggests the following tips to help you with your marketing and advertising sales research.MORE
Surveys that measure consumers' confidence in the economy are a vital benchmark of economic development.
By asking a few key questions in a survey about your local economy and consumers' future spending, your survey can be an important resource for your branding and marketing initiatives.MORE
By Ted Stasney and Robin DiSalvo, Research Director On Demand
We often hear that media companies, especially print, are not doing much research, including audience and readership surveys. This includes important research on who reads and uses their print and digital products.
Some common reasons we hear why media companies do not use research include:
- Lack of budget.
- No research or marketing department support.
- No staff to analyze data and interpret research findings.
- Low priority compared to other items.
- Newspaper/media company too small to do research.
- No need to, it's an expense.
- Build better customer relations
- Provide better understanding of their needs
- Retain customers
- Enhance your CRM – Customer Relationship Management
- Optimize your revenue and profits
Research Director On Demand is looking for partners on its national survey to learn more about Millennials and their media habits. The object of the research will be a better understanding of this massive generation, including media usage, sources of information, content preferences and newspaper readership drivers.MORE
As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.MORE
Over the next few weeks, SNPA will look at ways newspapers can conduct valuable readership surveys that enhance credibility and generate revenue, without it requiring a large expenditure.MORE
Through a service called Research Director on Demand, Ted Stasney's firm offers full market and media research services.MORE
Veteran journalist Emily Weaver has been named managing editor of The Daily Record in Dunn, N.C., and The Mount Olive Tribune.More
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More