The Sway's marketing tactics are a little bit different 2/24/17

By Jane Nicholes, SNPA Correspondent

If there's another newspaper with a beer named after its innovation, we haven't heard about it.

The Pilot publishes Wednesdays and Sundays and circulates 12,500 papers in Southern Pines, N.C. It, like many other papers, looked for a way to reach millennials with advertising and news while capitalizing on the services offered by its in-house First Flight Digital operation.

What The Pilot came up with does not involve top executives at the paper, and it isn't afraid to take a risk. The name of the product is The Sway, and it's an email newsletter "that delivers bite-sized information with a funny, snappy voice," according to the paper's entry.

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SNPA members elect new officers/directors for 2016-17 9/15/16

Christopher P. Reen, president and publisher of The Oklahoman in Oklahoma City, Okla., has been elected as the next president of SNPA.

SNPA members elected officers for 2016-17 at the News Industry Summit in Sarasota, Fla.

Read this article to see who has been elected as additional SNPA officers and as members of the Board of Directors.

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Chris Reen nominated as president of SNPA for 2016-17 8/30/16

Christopher P. Reen, president and publisher of The Oklahoman in Oklahoma City, Okla., will be nominated during the SNPA News Industry Summit to be the next president of SNPA.

SNPA members will elect officers for 2016-17 on Thursday morning, Sept. 15, in Sarasota, Fla.

Read this article to see who has been nominated as additional SNPA officers and as members of the Board of Directors.

If you have not registered for the conference yet, please register right away. Costs increase $100 per person on Thursday. MORE

David Dunn-Rankin nominated as president of SNPA for 2015-16 9/21/15

David Dunn-Rankin, president and publisher of The Sun in Port Charlotte, Fla., will be nominated during the SNPA News Industry Summit to be the next president of SNPA. SNPA members will elect officers for 2015-16 on Monday afternoon, Oct. 5, in Savannah, Ga. Read also about nominations for additional SNPA officers, as well as seats on the Board of Directors.

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