In Erica Smith's three years as online editor and director of digital strategy for The Virginian-Pilot in Norfolk, change has been intended to make things easier in the newsroom and on the website, www.pilotonline.com. From creating a single app to keep track of a story to cutting the number of steps a reader must take to get a digital subscription, Smith wants the digital product to be accessible to readers and comfortable for the newsroom staff.MORE
Panelists will be:
- Evan Smith, CEO, The Texas Tribune, Austin, Texas
- Jim Brady, founder and CEO, Spirited Media, Great Falls, Va.
- Sara Fischer, media reporter, Axios, Arlington, Va.
"It's a myth," Smith said, "that nonprofit news orgs can't be sustainable – we've proved that it's possible not only to survive but thrive for eight years-plus. A diverse set of revenue streams – a mix of major and member giving, foundation support, corporate underwriting, events sponsorship and earned income – funds our award-winning accountability journalism and allows us to maintain the largest newsroom covering a state capitol in the country. This model is a winner for us and can be scaled up or down to succeed elsewhere. I'm eager to tell all."
"If recent times have taught us anything," says Brady, "it's that media cannot make it on advertising alone, and that finding diverse revenue streams is necessary for survival. Hopefully, those of us on this panel can give some actionable information for those looking to expand into events, memberships and subscriptions."
Fischer will deliver a deep dive into the evolving trends reshaping the digital media – covering new media technology, industry IPOs and acquisitions, emerging user behaviors and the policy fault lines in between. Aside from her weekly newsletter, Fischer gives customized presentations about trends shaping the media landscape for an array of audiences that include corporate executives, Wall Street analysts, foreign policy professionals and journalists.
The SNPA Foundation has selected nine newspaper executives to participate in the 2017-2018 NEX GEN program. Each of the nine participants will be paired with one of the brightest talents in the newspaper industry.
The year-long NEX GEN program offers newspaper professionals with executive potential the opportunity to develop their industry knowledge, analytical skills and aptitude for innovation.
Meet the Class of 2017-18!MORE
By Tim Schmitt, project manager, GateHouse Media
Here are three takeaways from the executive editor of the Spartanburg Herald-Journal from a recent GateHouse Professional Development Series presentation he gave on keeping your opinion page as engaging as possible.MORE
Crystal Costa, former advertising and marketing director for the Northwest Arkansas Democrat-Gazette (Fayetteville), took the helm of the Southwest Times Record in Fort Smith, Ark., in July. She is the first woman to hold the distinction in the publication's 132-year history. Tom Stallbaumer's last day as publisher was June 6 after three years on the job.MORE
Make plans to join SNPA and Inland Press Association in Dallas for the only industry conference dedicated exclusively to growing newspaper audience in print and digital.More
SNPA is pleased to co-sponsor the 2018 Driving Digital Revenue Conference with Inland Press Association. Please save the date. Additional information is coming soon!More