The five newspapers in BH Media's Alabama Group signed up 77 new advertising accounts in about six weeks last year through an in-house sales competition called "Let's Play Takeaway."
The goal is to win new accounts away from competitors and regenerate inactive accounts. Advertising representatives compete among themselves for prizes ranging from $75 for the person bringing in the second-highest number of new accounts up to $500 for the salesperson who generates the highest amount of new revenue.
The competition is about to begin its third year.MORE
With its acquisition of Charleston Newspapers Inc. and subsequent merger now complete, HD Media Co. LLC has announced its leadership team for the combined operations.
That team, or Operating Committee, will be responsible for overseeing operations of The Herald-Dispatch (Huntington, W.W.), owned by HD Media; the Charleston (W.Va.) Gazette-Mail, which was owned by Charleston Newspapers Inc.; and several other publications.
The other publications include daily newspapers The Logan Banner and Williamson Daily News and the weekly newspapers Wayne County News, the Coal Valley News in Madison, the Independent Herald in Pineville, the Lawrence Herald and Putnam Herald. HD Media also publishes the bimonthly River Cities Magazine.MORE
In the ever-changing media landscape, most newspapers, television and radio stations are shrinking. The News Reporter is taking a different track: we are expanding and naming Justin Smith as editor.MORE
Opelika-Auburn News Publisher Rex Maynor has left the Alabama community to accept a position in Branson, Mo., where he will oversee operations for a group of community newspapers.MORE
Ed Dawson, editor and publisher of The Herald-Dispatch in Huntington, W.Va., has retired.MORE
In Erica Smith's three years as online editor and director of digital strategy for The Virginian-Pilot in Norfolk, change has been intended to make things easier in the newsroom and on the website, www.pilotonline.com. From creating a single app to keep track of a story to cutting the number of steps a reader must take to get a digital subscription, Smith wants the digital product to be accessible to readers and comfortable for the newsroom staff.MORE
Panelists will be:
- Evan Smith, CEO, The Texas Tribune, Austin, Texas
- Jim Brady, founder and CEO, Spirited Media, Great Falls, Va.
- Sara Fischer, media reporter, Axios, Arlington, Va.
"It's a myth," Smith said, "that nonprofit news orgs can't be sustainable – we've proved that it's possible not only to survive but thrive for eight years-plus. A diverse set of revenue streams – a mix of major and member giving, foundation support, corporate underwriting, events sponsorship and earned income – funds our award-winning accountability journalism and allows us to maintain the largest newsroom covering a state capitol in the country. This model is a winner for us and can be scaled up or down to succeed elsewhere. I'm eager to tell all."
"If recent times have taught us anything," says Brady, "it's that media cannot make it on advertising alone, and that finding diverse revenue streams is necessary for survival. Hopefully, those of us on this panel can give some actionable information for those looking to expand into events, memberships and subscriptions."
Fischer will deliver a deep dive into the evolving trends reshaping the digital media – covering new media technology, industry IPOs and acquisitions, emerging user behaviors and the policy fault lines in between. Aside from her weekly newsletter, Fischer gives customized presentations about trends shaping the media landscape for an array of audiences that include corporate executives, Wall Street analysts, foreign policy professionals and journalists.
The SNPA Foundation has selected nine newspaper executives to participate in the 2017-2018 NEX GEN program. Each of the nine participants will be paired with one of the brightest talents in the newspaper industry.
The year-long NEX GEN program offers newspaper professionals with executive potential the opportunity to develop their industry knowledge, analytical skills and aptitude for innovation.
Meet the Class of 2017-18!MORE
By Tim Schmitt, project manager, GateHouse Media
Here are three takeaways from the executive editor of the Spartanburg Herald-Journal from a recent GateHouse Professional Development Series presentation he gave on keeping your opinion page as engaging as possible.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Newspaper companies know how to sell subscriptions and ads, but they don't necessarily think about selling their own merchandise. Go online to The Post and Courier store in Charleston, S.C., and you'll find all sorts of items that make money.More
Companies that are not current members of Inland, SNPA or the Local Media Association can save hundreds of dollars when registering for sponsorships or exhibit space for the Mega-Conference by taking advantage of a special trial membership offer.
When purchased at the time of registration, this special three-month membership package saves exhibitors and sponsors between $321 and $1,321 and gives your company and its employees the opportunity to experience the benefits of membership in all three of the sponsoring associations.
The trial memberships begin on the opening day of the Mega-Conference and end on May 23.More