Publishers: Don't let your brand be shaped by competitors and critics 9/19/17

By Cindy Durham, Assistant Executive Director, SNPA

The newspaper industry has been phenomenally successful in adopting and adapting and embracing new technologies and becoming multi-media organizations, Bob Provost executive-in-residence/consultant with The Marketing Provost, told attendees at the SNPA-Inland Annual Meeting.

But, he says the industry hasn't created the perception of success. Instead, he said our public image "has been shaped by default – not by design. And, that's criminal. Negative news such as circulation declines, layoffs or buyouts, will reach the public eye and awareness without any effort on your part. However, no one else is going to get out in the market and promote your award-winning news coverage, our success as a public watchdog, our efficacy for local advertisers, and our relevance to younger adults."

He emphasized: "Please do not let your image be shaped by your competitors and your critics."

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Officers, trustees elected to SNPA Foundation Board of Trustees 9/10/17

Trustees of the SNPA Foundation board elected officers Sunday morning, Sept. 10, to serve during the 2017-18 year.

The SNPA Board of Directors also elected three new trustees for the SNPA Foundation at the same meeting. MORE

Nominees announced for SNPA Foundation Board of Trustees 8/29/17

The SNPA Board of Directors will elect three trustees for the SNPA Foundation at its meeting in Colorado Springs on Sunday, Sept. 10.

The trustees, in turn, will elect their officers – also that same morning.

Read this article to see who has been nominated as new trustees. MORE

Nicole McMullin selected for new position of online brand director 5/9/17

Publisher Tom Silvestri has named Nicole McMullin the Richmond (Va.) Times-Dispatch's online brand director. She will be tasked as the master collaborator in executing company-endorsed priorities that advance the paper's online business and improve the digital customer experience.

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Tom Silvestri is elected chairman of SNPA Foundation Board of Trustees 9/15/16

Thomas A. Silvestri, president and publisher of the Richmond (Va.) Times-Dispatch, has been elected chairman of the SNPA Foundation Board of Trustees.

The SNPA Board of Directors elected five trustees for the SNPA Foundation at its meeting in Sarasota on Wednesday, Sept. 14.

The trustees, in turn, elected their officers – also that same morning.

Read this article to see who has been nominated as the three Foundation officers, as well as trustees. MORE

Nominees announced for SNPA Foundation Board of Trustees 8/30/16

The SNPA Board of Directors will elect five trustees for the SNPA Foundation at its meeting in Sarasota on Wednesday, Sept. 14.

The trustees, in turn, will elect their officers – also that same morning.

Read this article to see who has been nominated as the three Foundation officers, as well as trustees. MORE

Donna Barrett nominated for re-election as chairman 9/21/15

The SNPA Board of Directors will elect two trustees for the SNPA Foundation at its meeting in Savannah on Monday, Oct. 5.

The trustees, in turn, will elect their officers – also that same morning.

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Thomas A. Silvestri 7/29/14

By Sean Ireland

Tom Silvestri is publisher of the 152,446-circulation (Sunday) Richmond Times-Dispatch. And, he is the current president of the Southern Newspaper Publishers Association.

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Thomas A. Silvestri 10/13/13

By Sean Ireland

Tom Silvestri outlines three immediate goals for SNPA and encourages all newspapers to beat out the complexities and get back to the simple: great products, great service, great attitudes and great people.

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