Online contests generate revenue and buzz 2/2/15

By Jane Nicholes

Contests conducted by BH Media Group papers have three goals: generating revenue, collecting email addresses for local newspaper databases and fostering reader engagement. With the help of a team at the corporate headquarters, the company's papers in 10 states are bringing in new and incremental revenue with contests.

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INCnow.tv drives $90K with golf card 3/10/14

By Matt Coen, president and co-founder, Second Street

Popular golf card has customers demanding more; on track to make $112K.

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Ideas for the ultimate wedding ballot 2/11/14

By Matt Coen, president and co-founder, Second Street

This category list will make setting up your ballot a piece of (wedding) cake.

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9 tips for planning, selling & promoting basketball promotions 1/29/14

By Matt Coen, president and co-founder, Second Street

The college basketball tournament may be short, but the opportunities to score promotions revenue are immense.

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Golf contest drives over $100K for Madison.com 1/16/14

By Matt Coen, president and co-founder, Second Street

Madison.com's Mulligan Match-Up was so popular that the paper extended it six weeks beyond the original run time.

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The Roanoke Times is anticipating $70K from holiday ballot 9/11/13

By Tammy Burdick, senior market analyst, The Roanoke Times, Roanoke, Va.
Reprinted from Second Street

The Roanoke Times is hoping to double its revenue from 2012 with an integrated holiday ballot and deals story promotion.

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Naples Daily News' live event engages choice merchants 8/21/13

Newspaper's post-ballot cocktail reception and awards ceremony continued to engage advertisers after the ballot was over.

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