What is the future of newspaper advertising departments in small, low-growth communities? Can the print sales reps at these newspapers become digital advertising experts? JoAnn Sciarrino, Knight Chair in Digital Advertising and Marketing at the University of North Carolina, explores these questions in a case study on The Whiteville News Reporter, a Pulitzer-Prize-Winning, twice-weekly paper with a print circulation of 10,000.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Tribune Publishing has offered buyouts to full-time non-unionized workers who have been with the company for at least 10 years.More
Those who have read this column over the years have probably seen this quote before:
"If you fail to plan ... you plan to fail."
I believe that so deeply that it has become embedded in my DNA.
But I'm preaching to the choir. You already have plans.
You have a business plan. An advertising plan. A circulation plan. A production plan. A personnel plan. A growth plan.
But (with rare exception), no design plan.More