Readers of the Times News in Kingsport and the Johnson City Press, both in Northeast Tennessee, saw new looks on Tuesday, Dec. 12. The redesigns of the Sandusky Newspaper Group papers are somewhat different but the goal is the same: Make them easier to read.
But it's not just the design that has changed; it's also the ways in which stories are told, according to Times News Publisher Rick Thomason, who is overseeing the project.
"Our redesigns aren't just about fonts, rebranding and colors," said Bill Ostendorf, president and founder of Creative Circle. "It's really about changing newsroom culture and creating content that is more relevant, more interesting and easier to read."MORE
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Sometimes a design just goes stale. Over the course of even just a few years, inconsistencies creep in, color use gets out of hand, odd typefaces appear. Stuff happens.
But you can turn that around. You can bring a crisp, clean, compelling look to the tired face of your newspaper.
Here are ten steps to guide you.More