Square co-founder Jim McKelvey talked at the SNPA-Inland Convention about a groundbreaking way to pay publishers for digital content. This is a time-sensitive opportunity that all publishers should seriously consider.MORE
The newspaper industry has been phenomenally successful in adopting and adapting and embracing new technologies and becoming multi-media organizations, Bob Provost executive-in-residence/consultant with The Marketing Provost, told attendees at the SNPA-Inland Annual Meeting.
But, he says the industry hasn't created the perception of success. Instead, he said our public image "has been shaped by default – not by design. And, that's criminal. Negative news such as circulation declines, layoffs or buyouts, will reach the public eye and awareness without any effort on your part. However, no one else is going to get out in the market and promote your award-winning news coverage, our success as a public watchdog, our efficacy for local advertisers, and our relevance to younger adults."
He emphasized: "Please do not let your image be shaped by your competitors and your critics."MORE
Charles H. Morris Sr., president and CEO of Morris Multimedia Inc., Savannah, Ga., was the recipient of the 2017 Frank W. Mayborn Leadership Award, presented Monday morning at the SNPA-Inland Annual Meeting.
The award is named for Texas newspaperman Frank Mayborn, whose foresight and guidance helped shape SNPA in the early 1950s and who served as president of SNPA from 1061 to 1962.MORE
SNPA members will elect officers for 2017-18 on Monday afternoon, Sept. 11, in Colorado Springs, Colo.
Read this article to see who has been nominated to the SNPA Board of Directors.
An innovative marketing campaign launched about a year ago by The Oklahoman has raised brand awareness among those who were non-subscribers or non-readers and has substantially increased readership among Millennials. SNPA President Chris Reen, president and publisher of The Oklahoman, shared information about the campaign at the recent Inland Press Association Annual Meeting in Chicago.
He stressed in his talk that it is important for publishers to understand what the local community feels about their brand. "My guess is: It's not as good as you think it is."MORE
SNPA is committed to finding new and better ways to serve its members and the newspaper industry – and we'd like to hear your thoughts and suggestions.
Tell us how SNPA can help you sustain and improve your business. Let us know what you need. Here's a link to the brief survey:
All responses are confidential. The SNPA Board of Directors will receive only aggregated data and comments.
Thanks for your help!
Chris Reen, SNPA President
President and Publisher, The Oklahoman, Oklahoma CityMORE
Strong leadership is the key to the future of what incoming SNPA President Chris Reen describes as local media companies, of which newspapers are one component.
"I tell people all the time, this is a business that is not for the faint of heart. It is in constant disruption," said Reen, president and publisher of The Oklahoman Media Co. "Personally, I feel a sense of responsibility to my employees, to my company, to the industry, to my family, to be on the front lines of figuring out where this thing is going.
"I think our industry needs strong leadership and I hope I can provide some of it for some people, which is why I stay in this business. I believe in it and I believe in its future."MORE
SNPA members elected officers for 2016-17 at the News Industry Summit in Sarasota, Fla.
Read this article to see who has been elected as additional SNPA officers and as members of the Board of Directors.
SNPA members will elect officers for 2016-17 on Thursday morning, Sept. 15, in Sarasota, Fla.
Read this article to see who has been nominated as additional SNPA officers and as members of the Board of Directors.
If you have not registered for the conference yet, please register right away. Costs increase $100 per person on Thursday. MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
A client recently asked me to put together a presentation for his newspapers on nitty-gritty details that can make or break a design.
I came up with just a bit more than a couple dozen. But thinking about them more, I've now narrowed them down to a Top 10.
My thinking is that any one of these can make your design better, but leave one out and your design suffers.More
Join SNPA in Chapel Hill, N.C., for one of the most unique newspaper conference experiences you will take part in. The 2018 Carmage Walls Leadership Forum, set for Feb. 4-6, is designed specifically for executives from newspapers with circulations of 30,000 or less ... and the discussion format will maximize sharing among conference participants.
This year's program will be led by Tim Griggs and Steven King, who specialize in new revenue models for sustaining journalism. They will lead discussions about diversifying and growing ways to earn revenue, partnership possibilities, targeting content to meet audience needs, and strategies for moving occasional users into loyal, paying customers. You can't afford to miss this!
Hotel Rooms: SNPA is still holding a few rooms at The Carolina Inn. To reserve a room, contact Edward VanHorn at (404) 256-0444 or email@example.com.More