Sell your advertisers with statistics 6/8/15

By Jane Nicholes

Research has proven lucrative for Jones Media.

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What do you want to know? 7/20/14

By Jane Nicholes

In Part 2 of this continuing series, we look at two different approaches to newspaper readership taken by SNPA member newspapers.

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Affordable readership research 6/24/14

By Jane Nicholes

Over the next few weeks, SNPA will look at ways newspapers can conduct valuable readership surveys that enhance credibility and generate revenue, without it requiring a large expenditure.

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