Publishers: Don't let your brand be shaped by competitors and critics 9/19/17

By Cindy Durham, Assistant Executive Director, SNPA

The newspaper industry has been phenomenally successful in adopting and adapting and embracing new technologies and becoming multi-media organizations, Bob Provost executive-in-residence/consultant with The Marketing Provost, told attendees at the SNPA-Inland Annual Meeting.

But, he says the industry hasn't created the perception of success. Instead, he said our public image "has been shaped by default – not by design. And, that's criminal. Negative news such as circulation declines, layoffs or buyouts, will reach the public eye and awareness without any effort on your part. However, no one else is going to get out in the market and promote your award-winning news coverage, our success as a public watchdog, our efficacy for local advertisers, and our relevance to younger adults."

He emphasized: "Please do not let your image be shaped by your competitors and your critics."

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Lee Enterprises to sell Provo Daily Herald to Ogden Newspapers 8/22/16

Lee Enterprises, Incorporated has entered into an agreement to sell its newspaper and digital media operations in Provo, Utah, to Ogden Newspapers of Utah, LLC, including the Daily Herald and heraldextra.com.

Dirks, Van Essen & Murray, a merger and acquisition firm based in Santa Fe, N.M., is representing Lee Enterprises in the sale. The transaction is expected to close Aug. 29.

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