Benchmarking helps newspaper management set goals, track success or failure, and provide objective standards for comparison, publishers heard during a session at the SNPA-Inland Annual Meeting led by Dolph Tillotson, president of Southern Newspapers Inc., and Tim Prince, vice president of Boone Newspapers and publisher of the Shelby County Reporter in Columbiana, Ala.
During this session, Tillotson shared a six-page handout offering the statistical analysis calculations that SNI uses, and he also is offering a blank Excel spreadsheet that can be used by other companies that want to implement something similar.MORE
SNPA members will elect officers for 2017-18 on Monday afternoon, Sept. 11, in Colorado Springs, Colo.
Read this article to see who has been nominated to the SNPA Board of Directors.
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
A client recently asked me to put together a presentation for his newspapers on nitty-gritty details that can make or break a design.
I came up with just a bit more than a couple dozen. But thinking about them more, I've now narrowed them down to a Top 10.
My thinking is that any one of these can make your design better, but leave one out and your design suffers.More
Join SNPA in Chapel Hill, N.C., for one of the most unique newspaper conference experiences you will take part in. The 2018 Carmage Walls Leadership Forum, set for Feb. 4-6, is designed specifically for executives from newspapers with circulations of 30,000 or less ... and the discussion format will maximize sharing among conference participants.
This year's program will be led by Tim Griggs and Steven King, who specialize in new revenue models for sustaining journalism. They will lead discussions about diversifying and growing ways to earn revenue, partnership possibilities, targeting content to meet audience needs, and strategies for moving occasional users into loyal, paying customers. You can't afford to miss this!
Hotel Rooms: SNPA is still holding a few rooms at The Carolina Inn. To reserve a room, contact Edward VanHorn at (404) 256-0444 or email@example.com.More