This column by Publisher and CEO Terry Kroeger was published May 5 in the Omaha World-Herald
I want to tell you a story. Don't worry. I'll keep it short.
This story is about you and us and how we're in it together, thick and thin. It's the story about our local newspaper and our community. We have been here for you in some form since 1865 – even before Nebraska was a state.
It's a story that at its most basic level is one of freedom. The stories we tell keep us all free by holding leaders accountable, by informing our community about what matters, and recording Omaha's history. Our stories also entertain, enlighten and inspire, forming the fabric of our community.
We can tell this story best because our storytellers – our employees – are part of the community, too. We are your friends and neighbors.MORE
The Omaha World-Herald called its drive to bring in new business "Win Back Win Big," and with $480,000 in new advertising in the first quarter of 2017, the strategy was a big success.MORE
What's the sticker price for college tuition? There are wide differences in the net price for higher-income students versus lower-income students. This collaborative Tuition Tracker helps families compare costs. It's also proven to be a gift to newspapers across the country.MORE
According to a study by Borrell Associates Inc. conducted earlier this month, digital advertising spend (including email marketing) for political campaigns will increase dramatically for 2018 campaigns. The figures are expected to eclipse previous years' spend and set new records.
The study shows that digital ad spend is set to grow to $1.8 billion, beating out cable, radio, newspapers and telemarketing, among other categories. In fact, the only category that will beat digital ads in the budgets of politicians this year is broadcast TV, with $3.5 billion in spend. Email marketing experts at Site Impact say this is exciting news, and further proof that the best way to reach people is, increasingly, email marketing.More
You're the general manager of three small newspapers in north Florida, two of them much smaller than the third. It would be easy to cut costs by closing one or both of the smaller papers, each with circulation in the hundreds, not the thousands. Just shut one or both down, give their subscribers the larger paper instead, and hope they don't resent it too much. That's not what they did.More
My hometown newspaper instituted a new policy requiring that readers "pay" for the First Amendment right to express, and explain why, who or what they support or oppose at the voting booth.
The newspaper is sadly is not the first and won't be the last to begin charging readers for election endorsement letters. As a former editor, I appreciate the arguments presented for enacting the policy. It's still disappointing, and I respectfully disagree.More