The newspaper industry has been phenomenally successful in adopting and adapting and embracing new technologies and becoming multi-media organizations, Bob Provost executive-in-residence/consultant with The Marketing Provost, told attendees at the SNPA-Inland Annual Meeting.
But, he says the industry hasn't created the perception of success. Instead, he said our public image "has been shaped by default – not by design. And, that's criminal. Negative news such as circulation declines, layoffs or buyouts, will reach the public eye and awareness without any effort on your part. However, no one else is going to get out in the market and promote your award-winning news coverage, our success as a public watchdog, our efficacy for local advertisers, and our relevance to younger adults."
He emphasized: "Please do not let your image be shaped by your competitors and your critics."MORE
The SNPA Foundation has selected nine newspaper executives to participate in the 2017-2018 NEX GEN program. Each of the nine participants will be paired with one of the brightest talents in the newspaper industry.
The year-long NEX GEN program offers newspaper professionals with executive potential the opportunity to develop their industry knowledge, analytical skills and aptitude for innovation.
Meet the Class of 2017-18!MORE
Strong leadership is the key to the future of what incoming SNPA President Chris Reen describes as local media companies, of which newspapers are one component.
"I tell people all the time, this is a business that is not for the faint of heart. It is in constant disruption," said Reen, president and publisher of The Oklahoman Media Co. "Personally, I feel a sense of responsibility to my employees, to my company, to the industry, to my family, to be on the front lines of figuring out where this thing is going.
"I think our industry needs strong leadership and I hope I can provide some of it for some people, which is why I stay in this business. I believe in it and I believe in its future."MORE
SNPA members elected officers for 2016-17 at the News Industry Summit in Sarasota, Fla.
Read this article to see who has been elected as additional SNPA officers and as members of the Board of Directors.
SNPA members will elect officers for 2016-17 on Thursday morning, Sept. 15, in Sarasota, Fla.
Read this article to see who has been nominated as additional SNPA officers and as members of the Board of Directors.
If you have not registered for the conference yet, please register right away. Costs increase $100 per person on Thursday. MORE
The Oklahoman Media Company is always willing to try something new.
"We have tried to create a culture here of ongoing innovation," said Christopher P. Reen, president and publisher of The Oklahoman. No single strategy is more important than another, and all employees are expected to contribute and improve.
The result is a dozen or more innovations over the last several years, not just one or two. The core goals are to increase audience and engage readers through news, advertising, digital, a TV studio, social media or the giant video screen on the side of the newspaper building in downtown Oklahoma City.MORE
"This morning about 0500 the convoy realized its destination and the first wave was formed and started for the beach. Our job was to sweep for floating mines and air protection. When we were about 1800 yards from the beach we threw our mine sweeping gear over and that is where the fun started. They begin to fire at us from the shore as we went in LCF 31 on our port side was hit and went down. And on our starboard side I saw P.C. 1261 going down. After we saw this we were all so damn scared. We wish we had never seen that many but we had to keep going.
"After the first troops and rockets hit the beach things begin to quiet down. All day and night troops were sent to the beach."
P.C. 1621 was the first ship sunk on D-Day, June 6, 1944.
William Lunsford was a Navy Gunfire Support Craft specialist on USS LCF-27 (or Landing Craft Flak), part of the invasion force at Utah Beach in Normandy. Lunsford is the father of Margie Bennett, a sales support employee at the Aiken Standard in South Carolina. He kept a diary, and excerpts from it made up part of a package of stories commemorating the 75th anniversary of D-Day last week.
"They're all in their 90s now," said Managing Editor Michael Harris. "Time is killing them more than the Germans did, as I pointed out in the editorial. We're losing them. So I wanted to go into it with something different."
The Standard asked readers for their memories, stories, photos and other contributions, knowing that the dwindling number of World War II veterans meant that direct interviews would be limited. The plan was flexible based on what was submitted.More
These are rickety times for newspapers. A major issue: printing a paper costs lots of money. Delivering the paper costs lots of money.
So the McClatchy chain, which has 30 newsrooms, is on a learning journey to find out how to get readers to go from print to digital.
In April, the McClatchy-owned Myrtle Beach (S.C.) Sun News went from publishing a print product seven days a week to six. It cut the print edition and produced only digital stories on Saturdays. Because digital activation increased 8 percent in one month, revenue was not impacted and virtually no one cancelled their subscription, McClatchy is adding two more papers to what it calls “Digital Saturdays.” The Durham (N.C.) Herald Sun and the Bellingham (Wash.) Herald will no longer print on Saturdays, starting July 6.More