Publishers: Don't let your brand be shaped by competitors and critics 9/19/17

By Cindy Durham, Assistant Executive Director, SNPA

The newspaper industry has been phenomenally successful in adopting and adapting and embracing new technologies and becoming multi-media organizations, Bob Provost executive-in-residence/consultant with The Marketing Provost, told attendees at the SNPA-Inland Annual Meeting.

But, he says the industry hasn't created the perception of success. Instead, he said our public image "has been shaped by default – not by design. And, that's criminal. Negative news such as circulation declines, layoffs or buyouts, will reach the public eye and awareness without any effort on your part. However, no one else is going to get out in the market and promote your award-winning news coverage, our success as a public watchdog, our efficacy for local advertisers, and our relevance to younger adults."

He emphasized: "Please do not let your image be shaped by your competitors and your critics."

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Nine executives selected for 2017-18 mentor program 8/8/17

The SNPA Foundation has selected nine newspaper executives to participate in the 2017-2018 NEX GEN program. Each of the nine participants will be paired with one of the brightest talents in the newspaper industry.

The year-long NEX GEN program offers newspaper professionals with executive potential the opportunity to develop their industry knowledge, analytical skills and aptitude for innovation.

Meet the Class of 2017-18!

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Meet the NEX GEN class of 2017-18 8/8/17

Read bios of 2017-18 NEX GEN participants.

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Oklahoman Publisher Chris Reen takes over as president of SNPA 9/15/16

By Jane Nicholes, SNPA Correspondent

Strong leadership is the key to the future of what incoming SNPA President Chris Reen describes as local media companies, of which newspapers are one component.

"I tell people all the time, this is a business that is not for the faint of heart. It is in constant disruption," said Reen, president and publisher of The Oklahoman Media Co. "Personally, I feel a sense of responsibility to my employees, to my company, to the industry, to my family, to be on the front lines of figuring out where this thing is going.

"I think our industry needs strong leadership and I hope I can provide some of it for some people, which is why I stay in this business. I believe in it and I believe in its future."

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SNPA members elect new officers/directors for 2016-17 9/15/16

Christopher P. Reen, president and publisher of The Oklahoman in Oklahoma City, Okla., has been elected as the next president of SNPA.

SNPA members elected officers for 2016-17 at the News Industry Summit in Sarasota, Fla.

Read this article to see who has been elected as additional SNPA officers and as members of the Board of Directors.

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Chris Reen nominated as president of SNPA for 2016-17 8/30/16

Christopher P. Reen, president and publisher of The Oklahoman in Oklahoma City, Okla., will be nominated during the SNPA News Industry Summit to be the next president of SNPA.

SNPA members will elect officers for 2016-17 on Thursday morning, Sept. 15, in Sarasota, Fla.

Read this article to see who has been nominated as additional SNPA officers and as members of the Board of Directors.

If you have not registered for the conference yet, please register right away. Costs increase $100 per person on Thursday. MORE

A culture of innovation 2/24/16

By Jane Nicholes, SNPA Correspondent

The Oklahoman Media Company is always willing to try something new.

"We have tried to create a culture here of ongoing innovation," said Christopher P. Reen, president and publisher of The Oklahoman. No single strategy is more important than another, and all employees are expected to contribute and improve.

The result is a dozen or more innovations over the last several years, not just one or two. The core goals are to increase audience and engage readers through news, advertising, digital, a TV studio, social media or the giant video screen on the side of the newspaper building in downtown Oklahoma City.

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David Dunn-Rankin nominated as president of SNPA for 2015-16 9/21/15

David Dunn-Rankin, president and publisher of The Sun in Port Charlotte, Fla., will be nominated during the SNPA News Industry Summit to be the next president of SNPA. SNPA members will elect officers for 2015-16 on Monday afternoon, Oct. 5, in Savannah, Ga. Read also about nominations for additional SNPA officers, as well as seats on the Board of Directors.

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Is your paper ready for a disaster? 5/24/13

Is your team prepared for a fire? A flood? A tornado or other disaster? The Oklahoma Press Association has crafted a checklist to help you get ready. It's a four-page downloadable PDF with lots of ideas.

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