Refocusing on the basics was an important part of the Observer Media Group's plan for increasing digital revenue, Publisher Emily Walsh said during her how-to session at the 2016 News Industry Summit.
Those basics have included three markets:
Digital Display – banner-rich ads on YourObserver.com website
Email Marketing – with eNewsletters and dedicated eBlasts
Social Media – primarily sponsored Facebook postsMORE
Robert Forcey has been appointed publisher of The Tribune-Democrat in Johnstown and its sister Maryland paper, The Cumberland Times-News.More
Star-Herald Publisher Roger Tollefson, 56, died unexpectedly at his home on Wednesday, March 6.More