How to make money with digital 9/26/16

By Mary Ann DeSantis, Special to the SNPA eBulletin

Refocusing on the basics was an important part of the Observer Media Group's plan for increasing digital revenue, Publisher Emily Walsh said during her how-to session at the 2016 News Industry Summit.

Those basics have included three markets:

Digital Display – banner-rich ads on website

Email Marketing – with eNewsletters and dedicated eBlasts

Social Media – primarily sponsored Facebook posts