INMA recently published an article entitled 'Instead of courting Millennials, should news media skip this generation?,' to which the answer, categorically, is no.
The article predicts, somehow, that the generation isn't "fully grown" and that "Tumblr, Snapchat, Imgur, and a slew of other words missing vowels are still their thing," implying that eventually the Millennial generation will grow up and get back to valuing serious mediums. Consequently, argues Maria Terrell, maybe publishers shouldn't be changing their platform strategy to reach these people – eventually they'll give up these youthful foibles and change to fit publishers' priorities, rather than the other way roun
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Machine learning, influencer marketing and a focus on millennials are the top three trends that will drive public relations research this year, according to a new white paper from the University of Florida College of Journalism and Communications. This is the College's first annual report on public relations research trends.MORE
Sean Stroh, a Millennial who works for Editor & Publisher, writes: "It's Sunday morning, and I'm getting ready to read the news, but I'm not picking up my cell phone or booting up my laptop. I'm picking up my hefty 100-plus page Sunday edition of my local newspaper.
"As someone you would consider a millennial, you might find it hard to believe that's how I choose to spend my Sunday mornings. Of course, since we no longer have to wait for the news of the world to come solely from the pages of a newspaper, and consequently, we seem to be busier than ever before, why spend what precious time we have with them?
"Though I was never able to witness the golden age of newspapers, I can now attest to something else that still remains quite special – the Sunday newspaper experience."
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Three RJI Research Scholars spent the past year studying the effectiveness and sustainability of long-form digital journalism. This is the first in a five-part series based on 53 interviews with millennials to gauge this audience's reception to long-form journalism delivered on mobile platforms.MORE
This week we explore a web-based tool for local election coverage, and we get advice on creating news for Millennial audiences.MORE
The Charlotte Observer is publishing a daily newsletter aimed at Millennials that is pulling in an audience that advertisers crave. Millennials won't read their father's typical newspaper stories here. Instead, they're finding pieces full of voice and personality that speak to them.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More