Publishing a recipe card a day made nearly $1,000 a month for The Times Leader in Martins Ferry, Ohio, and readers called if it was left out. The concept was simple: Sell a 2 x 1 ad that runs along the bottom of a 2 x 5 space, and fill the rest of the space with a recipe. The size is small enough to clip and save like a recipe card, with the advertiser as the sponsor.MORE
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Todd Sears has returned home to Nebraska as the new president and publisher of the Omaha World-Herald. He becomes just the seventh publisher in The World-Herald's history, dating to 1889.
Sears, 49, has most recently served as president and publisher at the State Journal-Register in Springfield, Ill. Previously, he worked at two East Coast newspapers within BH Media Group, the Berkshire Hathaway subsidiary that also owns The World-Herald.More