Publishing a recipe card a day made nearly $1,000 a month for The Times Leader in Martins Ferry, Ohio, and readers called if it was left out. The concept was simple: Sell a 2 x 1 ad that runs along the bottom of a 2 x 5 space, and fill the rest of the space with a recipe. The size is small enough to clip and save like a recipe card, with the advertiser as the sponsor.MORE
Digital disruption is now decades old to both the music and the newspaper industry. Massive shifts in platforms and business models have forced publishers and content creators to take new paths and learn some important lessons along the way.
At the upcoming SNPA News Industry Summit, join industry veteran Carol Hudler as she interviews Mark Montgomery, a music industry verteran and serial entrepreneur to understand how the lessons learned and paths taken in the music industry might provide insights that could help local media operations today.More
Recruiting and retaining great sales representatives is a key concern for most newspapers. The closing session at the SNPA News Industry Summit is a don't miss for any paper that wants to improve its sales numbers.
On Friday, Oct. 12, Tom Black, owner and founder of the Tom Black Center for Excellence, will focus on the characteristics of a great salesperson, a great manager and a great company. Participants can expect to take away a set of principles that they can implment in themselves and their companies.
You'll hear ideas that built several billion-dollar sales organizations, from a man who has taken two companies from zero to public companies.More