Southern Newspapers: An 'unabashedly print-centric company'
Southern Newspapers, Inc., like other newspaper companies, decided to pivot resources into new areas of opportunity when traditional newspaper revenues came under stress. Unlike others, the pivot involved investing in new, valuable print products.
The result now drives nearly $5 million in annual magazine revenue through the company's 15 print properties.
"We are an unabashedly print-centric company," said Leonard Woolsey, publisher of The Galveston County Daily News.
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Encouraging results -- usually
In Part 3 of this continuing series, we see that publishers find readership survey results valuable, if sometimes surprising.
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MoreFree Webinar: Don't Forget About Social
In light of Facebook's changes, a lot of newsrooms are turning their focus away from social. But it's still vital to most of our readers, so we can't forget it. Here we will talk about a few tips and tricks to work with Facebook's algorithm and what makes a good Facebook group. Plus, what content does best on Twitter, LinkedIn and Reddit. SNPA members can register at no cost for this July 27 webinar.
MoreFree Webinar: Don't Forget About Social
In light of Facebook's changes, a lot of newsrooms are turning their focus away from social. But it's still vital to most of our readers, so we can't forget it. Here we will talk about a few tips and tricks to work with Facebook's algorithm and what makes a good Facebook group. Plus, what content does best on Twitter, LinkedIn and Reddit. SNPA members can register at no cost for this July 27 webinar.
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