Southern Newspapers, Inc., like other newspaper companies, decided to pivot resources into new areas of opportunity when traditional newspaper revenues came under stress. Unlike others, the pivot involved investing in new, valuable print products.

The result now drives nearly $5 million in annual magazine revenue through the company's 15 print properties.

"We are an unabashedly print-centric company," said Leonard Woolsey, publisher of The Galveston County Daily News.

In Part 3 of this continuing series, we see that publishers find readership survey results valuable, if sometimes surprising.