Southern Newspapers: An 'unabashedly print-centric company'
Southern Newspapers, Inc., like other newspaper companies, decided to pivot resources into new areas of opportunity when traditional newspaper revenues came under stress. Unlike others, the pivot involved investing in new, valuable print products.
The result now drives nearly $5 million in annual magazine revenue through the company's 15 print properties.
"We are an unabashedly print-centric company," said Leonard Woolsey, publisher of The Galveston County Daily News.
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Encouraging results -- usually
In Part 3 of this continuing series, we see that publishers find readership survey results valuable, if sometimes surprising.
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Jobs at SNPA newspapers
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.
MoreHyper-local news organization in Tennessee is growing readers and revenue
Five years after its inception, Main Street Media of Tennessee is a fast-growing media company operating in the suburbs of Nashville. Publishers of eight weekly newspapers, magazines and websites, the company's focus on hyper-local news unique to each community has allowed it to grow ad revenue as well as circulation.
In three weeks, at the SNPA News Industry Summit, hear how a "print-first" operation has been able to buck the trends and set itself on a path for continued growth.
Dave Gould, president and CEO of Main Street Media, says: "The idea that people no longer want to read newspapers is, in my opinion, completely misguided. But as an industry, we have to be honest and ask ourselves if we are offering our communities a product that will attract and retain readers. If we do that, can we then build a business model that will support our efforts to provide readers with strong newspapers? I believe the answer is 'yes' and that has been the basis of our company's growth to this point."
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