SNPA-Poynter Leadership Academy to be held July 29-Aug. 1 7/1/19

The SNPA Foundation has launched a new executive development program in partnership with The Poynter Institute.

Twelve participants were selected from nominations submitted by SNPA member newspapers.

This four-day SNPA Leadership Academy – to be held July 29-Aug. 1 in St. Petersburg, Fla. – will take a deep dive into mastering leadership skills needed to succeed in top management positions at newspapers.


Adams Publishing chooses LEAP 5/21/19

By Jane Nicholes, SNPA Correspondent

For Adams Publishing Group, cutting edge technology and automation will give even the smallest community newspaper marketing and subscriber retention capabilities that weren't possible before.

APG has selected LEAP Media Solutions for the job. LEAP, based in Raleigh, N.C., is a full-service provider of data-optimized omnichannel marketing solutions. Its clients include GateHouse Media, Tribune Publishing and Shaw Media Group among many others.

For APG, LEAP is a high-end solution for community papers with small circulation staffs. Founded in 2013 by Mark Adams with the support of his family, APG consists of 27 daily papers, more than 100 non-dailies and other media businesses in 15 states and the District of Columbia.

"Our circulation departments are focused on getting the paper out every day, and this type of marketing seems to go by the wayside. We just never get to it. That is why we decided to go with LEAP," said Esther Maina, vice president of circulation and marketing and audience development.

According to its news release, "LEAP specializes in the media industry, applying best practices in the use of data, analytics and multi-channel marketing to drive digital and print subscriber initiatives, enhance customer value and diversify revenue. At the heart of those solutions is the BlueVenn Omnichannel Marketing Hub, specifically tailored to deliver analytics and customer journeys that grow, engage and monetize audiences."

Maina said the technology is "head and shoulders" above anything else she's seen in a newspaper career dating back to 1981. "It's like a wizard machine," she said.


Respecting the past, building the future 10/11/18

By Jane Nicholes, SNPA Correspondent

Tom Silvestri is this year's recipient of the SNPA Frank W. Mayborn Leadership award.


P.J. Browning elected president of SNPA for 2018-19 10/10/18

P.J. Browning, publisher of The Post and Courier in Charleston, S.C., was elected president of SNPA for 2018-19 at the News Industry Summit in Nashville.

Three additional officers and eight members of the SNPA Board of Directors also were elected.


P.J. Browning nominated as president of SNPA for 2018-19 10/1/18

P.J. Browning, publisher of The Post and Courier in Charleston, S.C., will be nominated during the SNPA News Industry Summit to be the next president of SNPA.

SNPA members will elect officers for 2018-19 on Wednesday afternoon, Oct. 10, in Nashville, Tenn.

Read this article to see who has been nominated to the SNPA Board of Directors. MORE

WEHCO Media names Jay Horton president of its Digital Division 6/11/18

Jay Horton has been named president of WEHCO Media's digital division.

Horton will oversee the day-to-day operations, powering the company's digital media brands, as well as the Flypaper Digital Marketing Agency with offices in 10 communities.


SNPA forum for small newspapers: Models to grow revenue 1/2/18

If your New Year's resolutions include "position my newspaper for future growth," the best way to jump-start your effort is to attend the 2018 Carmage Walls Leadership Forum, Feb. 4-6 in Chapel Hill, N.C. It is designed specifically for executives from newspapers with circulations of 30,000 or less.

Time is running out to register. Please register right away to ensure your spot at this conference.

Hotel Rooms: SNPA is still holding a few rooms at The Carolina Inn. To reserve a room, contact Edward VanHorn at (404) 256-0444 or


The future of your business: Join SNPA publishers in Chapel Hill in February 12/18/17

Before you get fully distracted during the rush of holidays, please reserve your room at the Carolina Inn for the 2018 Carmage Walls Leadership Forum.


SNPA's Leadership Forum is an investment in your future 12/11/17

Here is a gift you can give yourself. It is worth hundreds of times what you pay for it, and it is a rock-solid investment in your own future and the future of your company:

Attend the Carmage Walls Leadership Forum,SNPA's premier program for the publishers and owners of small newspapers.

The Leadership Forum is a unique event where newspaper executives explore issues most important to them and tap the industry's best minds for practical solutions. It is designed specifically for executives from newspapers with circulations of 30,000 or less.


SNPA's 'mini-MBA' for newspaper publishers 12/5/17

It's time to reserve your place at the 2018 SNPA Carmage Walls Leadership Forum, to be held Feb. 4-6 in Chapel Hill, N.C. This "mini MBA" will focus on revenue models to sustain journalism – and it is probably the best and most affordable educational investment a publisher can make.

Tim Griggs, the former publisher of The Texas Tribune, and Stephen King, the former editor of innovations at The Washington Post, will guide the publisher-to-publisher discussion that will center on revenue growth, sustainability, product development, consumer user experience and digital strategy. Both have skills and experience working with smaller newspapers. You should not miss this.

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