In this column, Wendy Hurwitz, chief strategy officer at LEAP Media Solutions, addresses the topic of email hygiene and why it is critical to ensuring optimal deliverability and campaign performance.MORE
Star Tribune Media Company, LLC, publisher of the Star Tribune in Minneapolis-St. Paul, Minn., has engaged LEAP Media Solutions to engineer, manage and deploy a state-of-the-art marketing automation and analytics platform (MAAXTM) to drive the company's ambitious audience initiatives.MORE
While we might cut our way to short-term viability, Tom Ratkovich of LEAP Media Solutions says we can't cut our way to long-term prosperity. And the sometimes chaotic efforts to rapidly become "digital first" – rather than "customer first" – led to the disastrous customer experiences and privacy concerns that have, in turn, been manifested in ad blockers and, frighteningly, digital revenue declines at some highly visible publishing companies.
At first blush, content monetization seems a reasonable pursuit. Such pursuit has taken many forms, but two of note include (1) the broad domain of "paywalls" or metering of digital content, and (2) aggressive pricing actions for both print and digital content.
Why does Ratkovich say reasonable "at first blush?" Read this article to find out -- and then learn more at the News Industry Summit!MORE
SNPA's strategic partnership program helps member newspapers cut costs, grow revenue and access essential benchmarking data. Additional partnerships are in development to further expand the program.
If a newspaper takes advantage of any one of these services, the newspaper can save more money every year than it spends on SNPA dues. It quite literally pays to be a member of SNPA.
LEARN MORE about these special opportunities available only to members of SNPA.MORE
Over the summer, the folks at The Palm Beach Post in Florida realized they had "a very large stock" of aging spadea paper that had to be used fairly quickly. Spadea paper, used for premium advertising that folds or wraps around the front section of the newspaper, eventually ages to the point that it's no good. The unused stock of paper became one half of a special package that also featured premium positioning on the paper's website.More
Southern hospitality and a Midwest-rooted sensibility will combine when SNPA and Inland Press Association team up for a Joint Annual Meeting next fall.
SNPA and Inland, known for programming practical, actionable information in a collegial environment, will meet at the J.W. Marriott Chicago in the city's Loop from Sunday, Oct. 6, through Tuesday, Oct. 8.More