Generations is an 8 ½ by 11 glossy magazine that is intended to look like a magazine, not like part of a newspaper, says Brenda Bennett, regional sales manager for the SCNI newspapers in Conyers, Covington, McDonough, Jackson and Jonesboro, Ga. "I think the key to the success of the book is that we're reaching outside of our media markets and looking for stories and travel ideas and food, and it also helps to have a major retailer in the mix."MORE
Cost cutting at media companies doesn't have to involve the news product. Several participants in an SNPA video conference in April presented ideas that saved money on everyday business operations.
Keeping the lights on costs a lot less than it used to cost at The Jonesboro Sun in Arkansas. Publisher David Mosesso said the switch from fluorescent light bulbs to LED lights has cut the utility bill by 28 percent, or $1,000 month, and the lighting part of the bill by 68 percent. "It's strictly math," he said.
Mosesso credits his production manager, Roger Brumley, with taking the initiative and being skillful enough to do much of the work in-house.MORE
Editorial staff members from The Florida Times-Union in Jacksonville and the former editorial page editor of The Ledger in Lakeland, Fla., have been awarded top honors by SNPA in the Carmage Walls Commentary Prize competition.
First-place in the "over 50,000" circulation category went to Mike Clark, Roger Brown, Wayne Ezell and Ron Littlepage of The Florida Times-Union. First-place in the "under 50,000" circulation category was awarded to Glenn Marston, former editorial page editor of The Ledger.
Second-place honors went to John Railey, editorial page editor of the Winston-Salem (N.C.) Journal, and Anita Shelburne, opinion page editor of The Daily Progress, Charlottesville, Va.
The awards were presented by Lissa Walls Vahldiek, CEO of Southern Newspapers, Inc., Houston, Texas. Vahldiek is the daughter of the late Benjamin Carmage Walls, for whom this award is named.
Walls, whose newspaper career spanned seven decades, primarily owned community newspapers and advocated strong, courageous and positive editorial page leadership.MORE
Kendra Majors has been named publisher and editor of The Andalusia Star-News and its associated media products. She replaces Michele Gerlach, who has accepted a new job.More
An unprecedented amount of formal research on digital subscription models, and a few frantic years of legacy media organizations and startups alike experimenting with them, are beginning to provide a blueprint for getting readers to pay for online news.
It starts with the basic understanding that convincing someone to purchase a digital subscription is different than print. So much news has been free online and for so long. And a digital subscription is not a tangible, manufactured product that people automatically associate a dollar value with.
In most cases, you are also competing with the fact that someone could search for comparable content and get at least 60 to 70 percent of what they were looking for, for free, instantaneously. Is that extra 30 percent of value worth paying for, or is what's available for free elsewhere good enough?
That's why even news organizations that are pursuing a traditional "paywall" subscription model should be paying attention to the research and experiments with membership programs.
Read more from Editor& Publisher.More
Report for America 2019 corps members spent one week in Houston, Texas, training with top journalists from around the country. This included attending three days of RFA-exclusive sessions, the Investigative Reporters and Editors conference, several smaller RFA gatherings and evening events.More