Webinar: Doing More With Less in Your Newsroom 11/10/17

As our industry continues to contract, our inclination is to try to do everything we always did with fewer resources. If you find yourself and everyone else in your newsroom stretched and frayed, you need a newsroom reset. Jean Hodges of GateHouse Media talks about how to set priorities to match your audience, explore planning techniques to work smarter and use analytics to inform your decisions.

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Webinar: Engaging Readers with Email Newsletters 10/16/17

Want to write email newsletters that people actually want to read? Do you see opportunities to grow referrals from emails? We'll share ideas for where to put your resources, best practices, writing with tone (or not) and the technical how-to. GateHouse's Senior Director of Content Jean Hodges will help you maximize your newsletter potential.

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Three quick ways to boost your traffic and engagement 3/13/17


By Jean Hodges, senior director of content, GateHouse Media

How can we grow in the digital space? Clearly, the answer is to produce content that matters to our readers. Apart from all of the deep work we have to do to understand our communities, which is valuable and necessary and good, here are a few ways to grow your numbers in all the right places. Maybe these aren't news to you, but do them consistently, and you will do a happy dance when you see your analytics.

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How to connect with your mobile audience: 5 lessons from 2016 1/10/17


By Jean Hodges, senior director of content, GateHouse Media

Due to the overwhelming number of readers accessing their news digitally, 2016 saw huge strides in the development of mobile news.

After a year of developing mobile audiences using tools that focused on providing them with more engaging content, more quickly, we've found five ways you can easily adapt to suit your own mobile audience.

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Writing cliches to avoid this holiday season 12/6/16

Once you see "'Tis the Season" in a headline every year for a couple of decades, it loses its luster. And we can do better for our readers.

Here are some other seasonal cliches to avoid.

Read more from Jean Hodges of GateHouse Media.

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3 ways newspapers can better serve readers in a post-election world 11/22/16


By Jean Hodges, senior director of content, GateHouse Media

The election may be over, but that doesn't mean journalists can put their collective feet up and relax. With all the attention placed on the way the media covered the election, it's vitally important to learn from what we heard from readers and use it in our planning going forward.

GateHouse Media has a few ideas for how journalists and newsrooms can get to the heart of what matters most to their readers in this post-election world and write the stories that will have the most impact on the communities they serve.

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10 tips to tighten your writing 11/15/16


By Jean Hodges, senior director of content, GateHouse Media

In case you're feeling defensive of your own writing, here are specific ideas to tighten your copy. You can even do a search (usually Control F or Command F) to look for these offensive words or phrases and cast them out of your writing forever.

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Time for a reorganization? 5 steps for a successful newsroom reset 10/24/16


By Jean Hodges, senior director of content, GateHouse Media

How do legacy print websites stack up against websites not connected with newspapers in terms of the mobile web experience? And, how can they improve?

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Writing for mobile is easy, so why aren't we doing it? 9/20/16

By Jean Hodges, senior director of content, GateHouse Media

GateHouse Media has focused a lot of energy this year on serving its mobile audience. They've talked about blowing up traditional storytelling for some types of stories in favor of alternative story forms that work well on mobile. This article looks at how some traditional news websites (websites that grew out of print) handle stories as part of the mobile web experience.

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How to approach mobile storytelling: Keep it simple 8/30/16

By Jean Hodges, senior director of content, GateHouse Media

When you have a tiny screen – and a mobile phone is diminutive compared to desktop – you have a bit of a challenge when it comes to storytelling. Namely, you've got to keep things simple.

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