When Troy Young took over as president of Hearst Magazines in July, one of his to-do list items was looking at ways to streamline its magazine operations and integrate several of the previously separated print and digital teams. To that end, the company is increasingly using data to make editorial decisions, with help from a new 12-person research team.
Pure audience scale is still important to publishers like Hearst, which is still growing; monthly unique visitors rose to 128.2 million in September, up 16 percent year over year, according to comScore. But increasingly, publishers like Hearst are paying attention to measurements of quality, like repeat visits and time spent. Already, Hearst has been tilting toward reported stories over aggregated or quick takes that are designed to go viral.MORE
Beth Buehler has been named vice president of operations for Hearst, a new role at the company. The announcement was made by Hearst President and CEO Steven R. Swartz and Hearst Chief Operating Officer Mark Aldam. Buehler will report to Aldam.MORE
Hearst Newspapers has named Mark Medici as executive vice president and chief marketing officer, a new position. Medici previously served as vice president of audience and newspaper operations at Cox Media Group.MORE
Bridget Williams has been named senior vice president, strategy and operations for Hearst Newspapers Digital Media. The announcement was made by Hearst Newspapers President Mark Aldam and Hearst Newspapers Digital Media President Robertson Barrett, to whom Williams will report.
In the new role, Williams will focus on growing direct and programmatic sales efforts and new revenue streams across Hearst Newspapers' stable of properties. In the past year, Hearst Newspapers has made several strategic acquisitions of local community newspapers, bringing quality digital reporting to new markets.MORE
Michael Sacks has been named senior vice president of operations for Hearst Newspapers. The announcement was made by Hearst Newspapers President Mark Aldam and Houston Chronicle President and Publisher John McKeon. Sacks begins his new position immediately and will report to Aldam.MORE
Hearst unveiled a first-of-its-kind media installation at a recent street party at its New York City headquarters. In addition to the launch of the HearstLive content platform, the night included a surprise performance from American tap dancing legend Savion Glover and the arrivals of noteworthy talent and VIPs from across Hearst's media properties.
HearstLive is a street level display housed in the base of Hearst headquarters in the landmarked Hearst Tower. The vibrant widow installation showcases continuously updated news, entertainment and information at a scale that has never before been seen in New York City.MORE
Susan Lynch Pape has been named publisher of the San Antonio (Texas) Express-News. The announcement was made by Hearst President and CEO Steven R. Swartz and Hearst Newspapers President Mark Aldam. Lynch Pape will continue in her capacities as Texas Group chief financial officer at the Houston Chronicle and the San Antonio Express-News, and will report to Aldam.MORE
Cox Media Group's Austin (Texas) American-Statesman has entered into an agreement with Hearst Newspapers to move Statesman Media's printing and packaging operations from Austin to facilities in San Antonio and Houston. The transition will happen over several months starting at the end of June.MORE
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Citing the dilemma facing newspaper printers who need to replace their old, out-of-date CtP devices, yet have a freeze on capital spending, ECRM and Southern Lithoplate have partnered to provide a simple solution.
LifeXtender is a new program launched by ECRM and Southern Lithoplate. LifeXtender is for owners of popular, but aging ECRM CtP units that may not be quite as efficient as previously or simply are out of warranty.More