Facebook could start employing editors to select "high-quality news" to show to users, in the social network's latest attempt to lose its reputation as a source for disinformation.
Mark Zuckerberg said he is considering the introduction of a dedicated news section on the social network, which could use either humans or algorithms to chose stories from outlets that are "broadly trusted" by society.
"We're not going to have journalists making news," said the social network boss, who explained the aim of the new feature would be to promote material produced by third parties. "What we want to do is make sure that this is a product that can get people high-quality news."
Zuckerberg also said he is considering whether Facebook should start paying news publishers to include their articles in this news section in order to reward "high-quality, trustworthy content."MORE
Facebook's effort to establish a service that provides its users with local news and information is being hindered by the lack of outlets where the company's technicians can find original reporting.
The service, launched last year, is currently available in some 400 cities in the United States. But the social media giant said it has found that 40 percent of Americans live in places where there weren't enough local news stories to support it.
Facebook announced Monday it would share its research with academics at Duke, Harvard, Minnesota and North Carolina who are studying the extent of news deserts created by newspaper closures and staff downsizing.MORE
The Post and Courier (Charleston, S.C.) has launched a new Facebook group exclusively for its subscribers – or what the paper calls its Insiders.MORE
Over the next three years, we will invest $300 million in news programs, partnerships and content.
We are also expanding our Accelerator pilot, which launched in the United States in 2018 to help local newsrooms with subscription and membership models. This year, we'll commit over $20 million to continue the local Accelerator in the United States and to expand the model globally, including in Europe.MORE
Speaking at Axios' Media Trends event Monday night, Facebook's head of global news partnerships Campbell Brown formally announced a policy to try to appease publishers' concerns over a controversial archive of political ads on its platform, which would also include ads promoting publishers' political content.
Why it matters: It's Facebook's latest effort to make nice with publishers, which continue to show frustration with changes and experiments to news functions on its platform.
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On Monday, Feb. 26, the News Media Alliance again called on Congress to allow publishers to negotiate collectively with dominant online platforms, namely Facebook and Google.
In an Op-Ed published in The Wall Street Journal, Alliance President & CEO David Chavern announced that Congressman David Cicilline (D-RI), the top Democrat on the House Judiciary Antitrust Subcommittee, is expected to introduce a bill soon that would amend anti-trust laws to incorporate a safe harbor, allowing news publishers to negotiate with the big tech platforms, and therefore flowing needed ad dollars back to the deserving parties, the news publishers.
Read more from News Media AllianceMORE
The Mega-Conference will be held Feb. 26-28 in San Diego.
This emerging technology will allow newspapers to cover more local meetings and events – even local sports – with better than acceptable video and audio quality at a much lower cost.MORE
Facebook is so big that even well-intentioned changes have collateral damage. Take last week's move to not allow people to customize the links, headlines and descriptions of links they post. Facebook said it was to fight the spread of fake news. But for those in audience development, the move was jarring.
The move limits what had been a key area of focus for publishers that looked to target specific audience segments on its platform. Prior to these changes, an audience development manager could publish a story that might appeal to many different groups multiple times, using different headlines in an attempt to maximize engagement and reach among each group.MORE
You get what you measure.
Count the number of bylines a newspaper reporter produces, and you'll likely get more bylines. Track page views closely, and your newsroom will be far more attune to what is driving page views and how to get more of them.
What a news organization includes in the set of metrics that leadership and staff monitor regularly can have some unintended consequences. Distraction from things that are more important, if nothing else. Google Analytics can measure a lot of different things, and there's a temptation to include as many ways of measuring audience as one can cram into a spreadsheet. In the process, staff can get hung up on measuring changes in process instead of changes in outcomes.More
The Post and Courier of Charleston, S.C., is getting into the horse racing business, acquiring the ownership rights to Steeplechase of Charleston.
P.J. Browning, publisher of The Post and Courier, said at a Thursday announcement at The Dewberry that acquiring the event helps the media company to diversify its portfolio and invest in its community.
"It makes good business sense for all of us here to pay attention to the ways in which Charleston residents and visitors alike embrace our unique events," Browning said. "Thousands of people attend festivals around town each year, and there's every reason that this can and should happen with Steeplechase."More