Speaking at Axios' Media Trends event Monday night, Facebook's head of global news partnerships Campbell Brown formally announced a policy to try to appease publishers' concerns over a controversial archive of political ads on its platform, which would also include ads promoting publishers' political content.
Why it matters: It's Facebook's latest effort to make nice with publishers, which continue to show frustration with changes and experiments to news functions on its platform.
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On Monday, Feb. 26, the News Media Alliance again called on Congress to allow publishers to negotiate collectively with dominant online platforms, namely Facebook and Google.
In an Op-Ed published in The Wall Street Journal, Alliance President & CEO David Chavern announced that Congressman David Cicilline (D-RI), the top Democrat on the House Judiciary Antitrust Subcommittee, is expected to introduce a bill soon that would amend anti-trust laws to incorporate a safe harbor, allowing news publishers to negotiate with the big tech platforms, and therefore flowing needed ad dollars back to the deserving parties, the news publishers.
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The Mega-Conference will be held Feb. 26-28 in San Diego.
This emerging technology will allow newspapers to cover more local meetings and events – even local sports – with better than acceptable video and audio quality at a much lower cost.MORE
Facebook is so big that even well-intentioned changes have collateral damage. Take last week's move to not allow people to customize the links, headlines and descriptions of links they post. Facebook said it was to fight the spread of fake news. But for those in audience development, the move was jarring.
The move limits what had been a key area of focus for publishers that looked to target specific audience segments on its platform. Prior to these changes, an audience development manager could publish a story that might appeal to many different groups multiple times, using different headlines in an attempt to maximize engagement and reach among each group.MORE
The News Media Alliance has called on Congress to allow publishers to negotiate collectively with dominant online platforms. The objective is to permit publishers to have concrete discussions with the two dominant distributors of online news content, Google and Facebook, on business model solutions to secure the long-term availability of local journalism produced by America's newsrooms.MORE
Facebook wants to pay publishers to create more produced video as part of a plan to push the company's new ad products, according to multiple sources.
The new deals are intended to replace the agreements Facebook currently has with publishers to produce live video, which were signed a year ago. The new accords are designed to encourage publishers to create produced video, or VOD, but it also maintains provisions to still pay for live video, the sources say.
Facebook is offering publishers a monthly sum in exchange for a minimum amount of produced video every month. The videos can be a combination of VOD and live, but live content can't account for more than half of the monthly tally.
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Wondering why your Facebook page may have seen a significant drop in "LIKES"?
Facebook announced Friday that it had begun to purge "a substantial number" of accounts that it says were fake or spam. The fake accounts, created largely in Bangladesh, Indonesia, Saudi Arabia and a handful of other countries, attempted to accumulate likes as part of a sophisticated campaign. They did so by "liking" publishers' pages in order to target their followers with spam.
Facebook issued a statement on Friday warning that as it began to clear out the fake accounts, publishers could expect to see a drop in the likes on their pages. The statement said that most affected pages with more than 10,000 likes would lose a maximum of 3 percent of their likes. Some major news accounts began to see dips in their numbers take effect around Friday lunchtime, with at least one major news account losing tens of thousands of likes.
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In 2015, Gannett started using a free tool from ShareThis to optimize Facebook posts by testing more than one headline or image at a time.
Since then the tool has significantly supported two goals: improving Gannett's engagement on Facebook and driving audiences to USA Today sites such as sports property FTW.
"This allows us to bring some science to the art of producing content for Facebook," said Jamie Mottram, head of social at Gannett.
A news consumer in Lynchburg, Va., might encounter a single advertiser in four different places during the course of a day, depending on who is participating in "Own the Day."
"Own the Day," was a special offer during the last two weeks of August at the Lynchburg News & Advance. The package included a front-page sticky note on the print edition, a desktop note, a mobile presence and an email blast.
The Lynchburg paper presented the idea at a recent P2P (Publisher-to-Publisher) SNPA video conference, but multiple papers in BH Media's Virginia Group participated, according to Lynchburg Advertising Director Kevin Smith. The idea originated with Regional Publisher Kelly Mirt, who first tried out a version of it at The Charlotte Observer.More