Cost cutting at media companies doesn't have to involve the news product. Several participants in an SNPA video conference in April presented ideas that saved money on everyday business operations.
Keeping the lights on costs a lot less than it used to cost at The Jonesboro Sun in Arkansas. Publisher David Mosesso said the switch from fluorescent light bulbs to LED lights has cut the utility bill by 28 percent, or $1,000 month, and the lighting part of the bill by 68 percent. "It's strictly math," he said.
Mosesso credits his production manager, Roger Brumley, with taking the initiative and being skillful enough to do much of the work in-house.MORE
When a conservative newspaper in a conservative town in northwestern Oklahoma endorsed Hillary Clinton for president in October, the backlash was swift, sizable and local: 162 canceled subscriptions from Republicans and independents.
The backlash to the backlash has been just as swift and sizable but far from local: slightly more than 200 new subscriptions and donations, a majority of which appear to come from out-of-state Democrats.
The subscription battle that has broken out in Enid, Okla., a city of 52,000 whose biggest claim to fame is having one of the largest grain storage capacities in the world, caught The Enid News & Eagle by surprise. The daily newspaper, which has a circulation of 10,000 and has a history of endorsing Republicans, lost nearly 2 percent of its subscribers and 11 advertisers after its editorial board backed Mrs. Clinton and called Donald J. Trump "unfit to be president" in an editorial on Oct. 9.
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You get what you measure.
Count the number of bylines a newspaper reporter produces, and you'll likely get more bylines. Track page views closely, and your newsroom will be far more attune to what is driving page views and how to get more of them.
What a news organization includes in the set of metrics that leadership and staff monitor regularly can have some unintended consequences. Distraction from things that are more important, if nothing else. Google Analytics can measure a lot of different things, and there's a temptation to include as many ways of measuring audience as one can cram into a spreadsheet. In the process, staff can get hung up on measuring changes in process instead of changes in outcomes.More
The Post and Courier of Charleston, S.C., is getting into the horse racing business, acquiring the ownership rights to Steeplechase of Charleston.
P.J. Browning, publisher of The Post and Courier, said at a Thursday announcement at The Dewberry that acquiring the event helps the media company to diversify its portfolio and invest in its community.
"It makes good business sense for all of us here to pay attention to the ways in which Charleston residents and visitors alike embrace our unique events," Browning said. "Thousands of people attend festivals around town each year, and there's every reason that this can and should happen with Steeplechase."More