Even a successful publication needs retooling now and then, and that's what's happening with her™, a magazine published by the Telegraph Herald in Dubuque, Iowa.
Currently, her™ is inserted into the newspaper eight times a year and specialized issues are published separately twice a year. The magazine is also placed in 300 high-traffic areas such as restaurants, health clubs, spas and office waiting rooms.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Tribune Publishing has offered buyouts to full-time non-unionized workers who have been with the company for at least 10 years.More
Those who have read this column over the years have probably seen this quote before:
"If you fail to plan ... you plan to fail."
I believe that so deeply that it has become embedded in my DNA.
But I'm preaching to the choir. You already have plans.
You have a business plan. An advertising plan. A circulation plan. A production plan. A personnel plan. A growth plan.
But (with rare exception), no design plan.More