The five newspapers in BH Media's Alabama Group signed up 77 new advertising accounts in about six weeks last year through an in-house sales competition called "Let's Play Takeaway."
The goal is to win new accounts away from competitors and regenerate inactive accounts. Advertising representatives compete among themselves for prizes ranging from $75 for the person bringing in the second-highest number of new accounts up to $500 for the salesperson who generates the highest amount of new revenue.
The competition is about to begin its third year.MORE
Presented by Mi-Ai Parrish, Sue Clark-Johnson Professor in Media Innovation and Leadership, Walter Cronkite School of Journalism and Media Communication, Arizona State University
Attendees at the SNPA-Inland Annual Meeting will have a unique opportunity to hear from a trailblazing editor, journalist and digital strategist. Mi-Ai Parrish will reflect on her career, which includes being the first female publisher of The Kansas City Star, the first minority to serve as publisher of The Arizona Republic and the first Korean publisher in mainstream media.
This is just one of more than a dozen sessions that keep you tuned into industry information that you need to know.
Be here when we announce the name of the new association being formed from the merger of Inland and SNPA.More
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More