Creative Circle and The Newspaper Manager have joined forces to launch an innovative and affordable classified ad production suite for print and digital media.MORE
Readers of the Times News in Kingsport and the Johnson City Press, both in Northeast Tennessee, saw new looks on Tuesday, Dec. 12. The redesigns of the Sandusky Newspaper Group papers are somewhat different but the goal is the same: Make them easier to read.
But it's not just the design that has changed; it's also the ways in which stories are told, according to Times News Publisher Rick Thomason, who is overseeing the project.
"Our redesigns aren't just about fonts, rebranding and colors," said Bill Ostendorf, president and founder of Creative Circle. "It's really about changing newsroom culture and creating content that is more relevant, more interesting and easier to read."MORE
For the Springfield (Mo.) Business Journal, Creative Circle launched a new site Aug. 14 at www.sbj.net along with an all-video sister site at sbjlive.net. SBJ switched its primary site from 1Up to Creative Circle in the transition. MORE
The Sumter Item has introduced a new look that features two nameplates (for vertical and horizontal layout options on the front page), as well as a five-column grid for ads and editorial. In a few weeks, a new look is coming to its website, as well.MORE
Instead of bemoaning the loss of old categories in classifieds, a strategy of developing new categories has turned into significant print classified revenue growth at the Times-Herald Record in Middletown, N.Y.MORE
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.MORE
Kendra Majors has been named publisher and editor of The Andalusia Star-News and its associated media products. She replaces Michele Gerlach, who has accepted a new job.More
An unprecedented amount of formal research on digital subscription models, and a few frantic years of legacy media organizations and startups alike experimenting with them, are beginning to provide a blueprint for getting readers to pay for online news.
It starts with the basic understanding that convincing someone to purchase a digital subscription is different than print. So much news has been free online and for so long. And a digital subscription is not a tangible, manufactured product that people automatically associate a dollar value with.
In most cases, you are also competing with the fact that someone could search for comparable content and get at least 60 to 70 percent of what they were looking for, for free, instantaneously. Is that extra 30 percent of value worth paying for, or is what's available for free elsewhere good enough?
That's why even news organizations that are pursuing a traditional "paywall" subscription model should be paying attention to the research and experiments with membership programs.
Read more from Editor& Publisher.More
Report for America 2019 corps members spent one week in Houston, Texas, training with top journalists from around the country. This included attending three days of RFA-exclusive sessions, the Investigative Reporters and Editors conference, several smaller RFA gatherings and evening events.More