Tennessee papers roll out redesigns 12/12/17

By Jane Nicholes, SNPA Correspondent

Readers of the Times News in Kingsport and the Johnson City Press, both in Northeast Tennessee, saw new looks on Tuesday, Dec. 12. The redesigns of the Sandusky Newspaper Group papers are somewhat different but the goal is the same: Make them easier to read.

But it's not just the design that has changed; it's also the ways in which stories are told, according to Times News Publisher Rick Thomason, who is overseeing the project.

"Our redesigns aren't just about fonts, rebranding and colors," said Bill Ostendorf, president and founder of Creative Circle. "It's really about changing newsroom culture and creating content that is more relevant, more interesting and easier to read."

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Creative Circle launches new websites, print redesign 8/22/17

Creative Circle Media Solutions launched six new websites and a print redesign in July and August.

For the Springfield (Mo.) Business Journal, Creative Circle launched a new site Aug. 14 at www.sbj.net along with an all-video sister site at sbjlive.net. SBJ switched its primary site from 1Up to Creative Circle in the transition. MORE

Kiss the six-column grid goodbye 1/28/14

By Jane Nicholes

The Sumter Item has introduced a new look that features two nameplates (for vertical and horizontal layout options on the front page), as well as a five-column grid for ads and editorial. In a few weeks, a new look is coming to its website, as well.

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New approach can turn classifieds back into gold 7/2/13

By Bill Ostendorf, Creative Circle Media Solutions

Instead of bemoaning the loss of old categories in classifieds, a strategy of developing new categories has turned into significant print classified revenue growth at the Times-Herald Record in Middletown, N.Y.

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What works for McDonald's, works for classifieds, too 6/27/13

Bill Ostendorf, Creative Circle Media Solutions

Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.

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