"Rotary Clubs and community newspapers are powerful partners," says Vicki Whiting of Kid Scoop. "Rotarians are newspaper readers. Both newspapers and Rotarians believe in the importance of reading and being informed. For Rotarians, the partnership impacts education and lets them share with kids their own love of reading and community."MORE
Did you know that less than 8 percent of coupons used annually are from digital and the rest are from newspapers?MORE
SNPA's strategic partnership program helps member newspapers cut costs, grow revenue and access essential benchmarking data. Additional partnerships are in development to further expand the program.
If a newspaper takes advantage of any one of these services, the newspaper can save more money every year than it spends on SNPA dues. It quite literally pays to be a member of SNPA.
LEARN MORE about these special opportunities available only to members of SNPA.MORE
The Post and Courier launched a native ad program a year ago. In this 13-minute video, Publisher P.J. Browning and Brad Boggs, senior digital director, share useful tips on getting editorial buy-in, training sales staff, what categories are working, how native should be packaged and what results to expect.MORE
Wonder & Joy: Instead of selling ads ROI, Pat Taylor and his staff in Southern Pines, N.C., focus on selling advertising into one holiday package.MORE
What's your best idea for recapturing the wonder and joy of the holiday season? Share your ideas on Content That Works' Facebook page and check back often for holiday marketing ideas and sales strategies.MORE
After 100 years in the Muchmore family, The Ponca City (Okla.) News has new ownership. Kay Media owners Scott Wesner and Scott Wood grew up in Cordell, Okla., and own several other papers, including The Elk City News. Josh Umholtz will serve as publisher.More
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Paxton Media Group has announced several promotions due to retirements and an acquisition in its North Carolina, Tennessee and Georgia Division. The announcement came from Jana Thomasson who will be assuming the president role of the North Carolina, Tennessee and Georgia Division of PMG in January 2019.More