At the 2018 Mega-Conference, learn why this marketing tactic has grown from practically nothing to a $10B business opportunity in just a few short years, and how local media can and has been leveraging this solution.
Pat Connolly, managing director/digital transformation with Accenture, will lead a breakout session for conference attendees. "In this session," Connolly said, "you will hear about some of the best practices in creating branded content, how publishers have an advantage over mass media companies, how to make it work through new distribution and commercial models, and how you should structure your teams to provide this important service."
Alex Hardiman, head of news products for Facebook, will be discussing how the company is collaboratively building news products with publishers through the Facebook Journalism Project.
The Mega-Conference will be held Feb. 26-28 in San Diego.
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