Community Impact Newspaper is a hyperlocal news company that delivers a free monthly newspaper to every household in the geographic areas it covers. The company uses revenue generated from advertisements to serve 22 communities across Texas. John Garrett, founder and CEO, explains what makes Community Impact’s targeted advertising model unique.MORE
While many newspaper publishers are announcing new digital initiatives, Community Impact Newspaper chief executive officer John Garrett did the opposite. Last October, his company opened a state-of the-art printing and mailing facility in Pflugerville, Texas. The new $10 million facility now prints the company's 23 newspapers for the Austin, Dallas and Houston metro areas. The 36,000-square-foot printing facility also houses a new printing press: a Goss Magnum Compact (only four exist in the world – in Mexico; Sri Lanka; Staten Island, New York; and now Pflugerville, Texas).
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In today's fast-paced and complex information environment, news consumers must make rapid-fire judgments about how to internalize news-related statements – statements that often come in snippets and through pathways that provide little context. A new Pew Research Center survey of 5,035 U.S. adults examines a basic step in that process: whether members of the public can recognize news as factual – something that's capable of being proved or disproved by objective evidence – or as an opinion that reflects the beliefs and values of whoever expressed it.
The findings from the survey, conducted between Feb. 22 and March 8, reveal that even this basic task presents a challenge. The main portion of the study, which measured the public's ability to distinguish between five factual statements and five opinion statements, found that a majority of Americans correctly identified at least three of the five statements in each set. But this result is only a little better than random guesses. Far fewer Americans got all five correct, and roughly a quarter got most or all wrong. Even more revealing is that certain Americans do far better at parsing through this content than others. Those with high political awareness, those who are very digitally savvy and those who place high levels of trust in the news media are better able than others to accurately identify news-related statements as factual or opinion.