Community Impact Newspaper is a hyperlocal news company that delivers a free monthly newspaper to every household in the geographic areas it covers. The company uses revenue generated from advertisements to serve 22 communities across Texas. John Garrett, founder and CEO, explains what makes Community Impact’s targeted advertising model unique.MORE
While many newspaper publishers are announcing new digital initiatives, Community Impact Newspaper chief executive officer John Garrett did the opposite. Last October, his company opened a state-of the-art printing and mailing facility in Pflugerville, Texas. The new $10 million facility now prints the company's 23 newspapers for the Austin, Dallas and Houston metro areas. The 36,000-square-foot printing facility also houses a new printing press: a Goss Magnum Compact (only four exist in the world – in Mexico; Sri Lanka; Staten Island, New York; and now Pflugerville, Texas).
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These are rickety times for newspapers. A major issue: printing a paper costs lots of money. Delivering the paper costs lots of money.
So the McClatchy chain, which has 30 newsrooms, is on a learning journey to find out how to get readers to go from print to digital.
In April, the McClatchy-owned Myrtle Beach (S.C.) Sun News went from publishing a print product seven days a week to six. It cut the print edition and produced only digital stories on Saturdays. Because digital activation increased 8 percent in one month, revenue was not impacted and virtually no one cancelled their subscription, McClatchy is adding two more papers to what it calls “Digital Saturdays.” The Durham (N.C.) Herald Sun and the Bellingham (Wash.) Herald will no longer print on Saturdays, starting July 6.More
Publishers have been looking to maximize mobile and web for the better part of three decades, searching for ways to drive engagement quickly and easily from print readers. Who would have thought that one of the earliest solutions to the problem would still be a leader 25 years later: the QR (quick response) code?More