Christmas contest drives $9K revenue and 1,400+ opt-ins
Scared of Santa contests always draw a great crowd! But the Southeast Missourian also knew some families might have a picture-perfect photo with Santa. Since they didn't want to exclude them from the fun, this contest became: Scared of Santa (or Not!).MORE
5 ideas for digital subscriber acquisition
Does your digital subscription strategy focus on getting new subscribers AND keeping them engaged with your brand?MORE
Teacher contest impacts community, drives $9K annual revenue
The Holland Sentinel is a paper out of Holland, Mich., with circulation of about 12,500. In the second year of its Amazing Teachers contest, the paper's team wanted to improve on an already successful campaign – Amazing Teachers. The goal of the contest was to create goodwill within the community, grow the email database, and drive sponsorship revenue month after month.MORE
Recurring revenue from multi-month campaigns
These shareable campaigns drive big revenue and bigger engagement month after month.MORE
Email achieves digital subscription monthly goal in 9 days
The Lawrence Journal World launched a new digital subscription initiative with email leading the way.MORE
Ballot drives 2,900% increase for email newsletter sign-ups
Sauk Valley Media created a high school sports ballot to connect with readers on a deeper level and grow its local sports newsletter.MORE
A quick guide to welcome emails: Saying hello & thank you
This is your first chance to start a relationship with your subscribers. Find out what a great Welcome Email really looks like.MORE
'Best of' ballot a $630K win for paper
The Chattanooga Times Free Press leverages various ballot sponsorship opportunities and a winners’ event to drive biggest revenue to date.MORE
Birthday Club email secures $80K+ in sponsorship revenue
The Northwest Florida Daily News uses a Birthday Club email campaign to dramatically increase its database and secure thousands in recurring revenue.MORE
High school sports ballot scores year-long revenue
The Times Herald-Record in Middletown, N.Y., was looking for a new way to increase revenue, grow its email database and promote goodwill among readers. Varsity 845, the paper's designated local sports site, decided on a High School Athlete of the Month ballot.MORE
We have a new website:
America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.More
New association launches today;
SNPA-Inland merger is complete
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.More