Scared of Santa contests always draw a great crowd! But the Southeast Missourian also knew some families might have a picture-perfect photo with Santa. Since they didn't want to exclude them from the fun, this contest became: Scared of Santa (or Not!).

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The Holland Sentinel is a paper out of Holland, Mich., with circulation of about 12,500. In the second year of its Amazing Teachers contest, the paper's team wanted to improve on an already successful campaign – Amazing Teachers. The goal of the contest was to create goodwill within the community, grow the email database, and drive sponsorship revenue month after month.

These shareable campaigns drive big revenue and bigger engagement month after month.

The Lawrence Journal World launched a new digital subscription initiative with email leading the way.

Sauk Valley Media created a high school sports ballot to connect with readers on a deeper level and grow its local sports newsletter.

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The Chattanooga Times Free Press leverages various ballot sponsorship opportunities and a winners’ event to drive biggest revenue to date.

The Northwest Florida Daily News uses a Birthday Club email campaign to dramatically increase its database and secure thousands in recurring revenue.

The Times Herald-Record in Middletown, N.Y., was looking for a new way to increase revenue, grow its email database and promote goodwill among readers. Varsity 845, the paper's designated local sports site, decided on a High School Athlete of the Month ballot.