Who won? The personalization email newsletter study results are in 3/21/17


By Tracy Clark, founder of the technology platform Reportory and a 2015-2016 RJI Fellow

Over the past year, an RJI fellow partnered with the Austin American-Statesman to compare e-newsletter content chosen by the readers to e-newsletter content selected by an editor. See what the paper learned. Does increased personalization of news content result in more satisfied customers?

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Roy Peter Clark to retire from The Poynter Institute at year end 10/4/16

The Poynter Institute has announced that Roy Peter Clark, its first faculty member nearly four decades ago, will retire from full-time status at the end of this year.

Clark, who has authored or edited 18 books on the art of writing and taught thousands of journalists at the Institute over the span of his 38 years here, will continue to teach and work on special projects at Poynter next year on a part-time, contractual basis.

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Read the T-shirt 11/17/15

By Jane Nicholes

These T-shirts just might bring a new subscriber to The Tidewater News. In addition to the shirts that are sparking conversation in the community, you'll find links in this article to the paper's radio and TV commercials.

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Carmage Walls Commentary Prizes awarded 10/9/14

Editorial staff members from The Florida Times-Union in Jacksonville and the former editorial page editor of The Ledger in Lakeland, Fla., have been awarded top honors by SNPA in the Carmage Walls Commentary Prize competition.

First-place in the "over 50,000" circulation category went to Mike Clark, Roger Brown, Wayne Ezell and Ron Littlepage of The Florida Times-Union. First-place in the "under 50,000" circulation category was awarded to Glenn Marston, former editorial page editor of The Ledger.

Second-place honors went to John Railey, editorial page editor of the Winston-Salem (N.C.) Journal, and Anita Shelburne, opinion page editor of The Daily Progress, Charlottesville, Va.

The awards were presented by Lissa Walls Vahldiek, CEO of Southern Newspapers, Inc., Houston, Texas. Vahldiek is the daughter of the late Benjamin Carmage Walls, for whom this award is named.

Walls, whose newspaper career spanned seven decades, primarily owned community newspapers and advocated strong, courageous and positive editorial page leadership.

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Learning from readership surveys 8/4/14

By Jane Nicholes

As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.

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Encouraging results -- usually 7/21/14

By Jane Nicholes

In Part 3 of this continuing series, we see that publishers find readership survey results valuable, if sometimes surprising.

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What do you want to know? 7/20/14

By Jane Nicholes

In Part 2 of this continuing series, we look at two different approaches to newspaper readership taken by SNPA member newspapers.

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