Kevin A. Clark has been promoted to general manager of Online Athens and the Athens (Ga.) Banner-Herald. The announcement was made by GateHouse Media Georgia Group Publisher Michael Traynor.
Traynor also announced the promotion of Tina Laseter to director of sales and marketing. In this role, Laseter takes over daily supervision of the sales team and will work with them on creating more nuanced and advanced proposals to help clients.MORE
Outer Banks Newsmedia, LLC, a new North Carolina affiliate of Boone Newspapers, Inc., of Tuscaloosa, Ala., has completed its purchase of The Coastland Times from Times Printing Co. and its longtime owners, the Meekins family.MORE
By Tracy Clark, founder of the technology platform Reportory and a 2015-2016 RJI Fellow
Over the past year, an RJI fellow partnered with the Austin American-Statesman to compare e-newsletter content chosen by the readers to e-newsletter content selected by an editor. See what the paper learned. Does increased personalization of news content result in more satisfied customers?MORE
The Poynter Institute has announced that Roy Peter Clark, its first faculty member nearly four decades ago, will retire from full-time status at the end of this year.
Clark, who has authored or edited 18 books on the art of writing and taught thousands of journalists at the Institute over the span of his 38 years here, will continue to teach and work on special projects at Poynter next year on a part-time, contractual basis.MORE
These T-shirts just might bring a new subscriber to The Tidewater News. In addition to the shirts that are sparking conversation in the community, you'll find links in this article to the paper's radio and TV commercials.MORE
Editorial staff members from The Florida Times-Union in Jacksonville and the former editorial page editor of The Ledger in Lakeland, Fla., have been awarded top honors by SNPA in the Carmage Walls Commentary Prize competition.
First-place in the "over 50,000" circulation category went to Mike Clark, Roger Brown, Wayne Ezell and Ron Littlepage of The Florida Times-Union. First-place in the "under 50,000" circulation category was awarded to Glenn Marston, former editorial page editor of The Ledger.
Second-place honors went to John Railey, editorial page editor of the Winston-Salem (N.C.) Journal, and Anita Shelburne, opinion page editor of The Daily Progress, Charlottesville, Va.
The awards were presented by Lissa Walls Vahldiek, CEO of Southern Newspapers, Inc., Houston, Texas. Vahldiek is the daughter of the late Benjamin Carmage Walls, for whom this award is named.
Walls, whose newspaper career spanned seven decades, primarily owned community newspapers and advocated strong, courageous and positive editorial page leadership.MORE
As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.MORE
In Part 3 of this continuing series, we see that publishers find readership survey results valuable, if sometimes surprising.MORE
You get what you measure.
Count the number of bylines a newspaper reporter produces, and you'll likely get more bylines. Track page views closely, and your newsroom will be far more attune to what is driving page views and how to get more of them.
What a news organization includes in the set of metrics that leadership and staff monitor regularly can have some unintended consequences. Distraction from things that are more important, if nothing else. Google Analytics can measure a lot of different things, and there's a temptation to include as many ways of measuring audience as one can cram into a spreadsheet. In the process, staff can get hung up on measuring changes in process instead of changes in outcomes.More
The Post and Courier of Charleston, S.C., is getting into the horse racing business, acquiring the ownership rights to Steeplechase of Charleston.
P.J. Browning, publisher of The Post and Courier, said at a Thursday announcement at The Dewberry that acquiring the event helps the media company to diversify its portfolio and invest in its community.
"It makes good business sense for all of us here to pay attention to the ways in which Charleston residents and visitors alike embrace our unique events," Browning said. "Thousands of people attend festivals around town each year, and there's every reason that this can and should happen with Steeplechase."More