BlueVenn completes acquisition of media analytics and marketing specialists LEAP Media Solutions 1/3/18

BlueVenn has announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the U.S. media industry.

The acquisition will strengthen BlueVenn's presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and its analytics, personalization and campaign management tools.

LEAP has been utilizing BlueVenn technology effectively for five years, to provide media publishers with tailored data analytics and marketing campaign capabilities through a shared-hosting model. This has enabled independent publishers with limited marketing resources the same sophisticated marketing capabilities as major publishers and media, without investing in technology systems that may otherwise be out of reach.

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