Members of the Certified Audit of Circulations voted unanimously to support a merger with the Alliance for Audited Media. One hundred percent of the votes cast were in favor of the merger with more than 30 percent of members voting. AAM's membership also overwhelmingly supported the merger with 99 percent approving it. With support from both memberships, the merger was completed on May 29.MORE
With unanimous support, the board of directors of Certified Audit of Circulations is recommending a merger with the Alliance for Audited Media to help keep audit rates low, ensure easy access of independently verified data to media buyers, and enhance customer service. Pending approval by both CAC and AAM members, the merger is expected to be complete this summer.MORE
Losses from digital ad fraud range from $6 billion to $16 billion annually, and the current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution. Marketers, agencies, publishers and technology suppliers are frustrated. Trust is at an all-time low. The industry is nearing crisis stage as marketers are seriously questioning, rethinking and redoing their digital investments.
How do we solve the ad fraud crisis? By recognizing three truths.
Read more from Tom Drouillard, CEO, president and managing director, Alliance for Audited Media.MORE
It's not necessarily the strongest who survive and thrive, but those who adapt the most quickly to the changes in the market. The Tuesday morning general session at the Mega-Conference will feature the leaders of the companies that are adapting the fastest. What's their secret? How are they able to move the needle as other companies have failed?More
You'll want to stay until Wednesday morning at this year's Mega-Conference. We have the hottest topics set for our Roundtable sessions so bring your burning questions and come ready to learn the best ideas in the industry.More