If you missed the webinar that outlined how employees of SNPA member newspapers can take part in free Google certification programs, here's an overview of the different Google paths/tracks that are available. This is just one more benefit of your SNPA membership!MORE
NEWSCYCLE Solutions announces recent NEWSCYCLE Connect partnership agreements signed with CrowdRise, an online platform exclusive to charitable fundraising, and AdCellerant, a customizable proposal generation tool and recommendation engine for creating goal-based digital marketing and programmatic advertising campaigns.MORE
Kendra Majors has been named publisher and editor of The Andalusia Star-News and its associated media products. She replaces Michele Gerlach, who has accepted a new job.More
An unprecedented amount of formal research on digital subscription models, and a few frantic years of legacy media organizations and startups alike experimenting with them, are beginning to provide a blueprint for getting readers to pay for online news.
It starts with the basic understanding that convincing someone to purchase a digital subscription is different than print. So much news has been free online and for so long. And a digital subscription is not a tangible, manufactured product that people automatically associate a dollar value with.
In most cases, you are also competing with the fact that someone could search for comparable content and get at least 60 to 70 percent of what they were looking for, for free, instantaneously. Is that extra 30 percent of value worth paying for, or is what's available for free elsewhere good enough?
That's why even news organizations that are pursuing a traditional "paywall" subscription model should be paying attention to the research and experiments with membership programs.
Read more from Editor& Publisher.More
Report for America 2019 corps members spent one week in Houston, Texas, training with top journalists from around the country. This included attending three days of RFA-exclusive sessions, the Investigative Reporters and Editors conference, several smaller RFA gatherings and evening events.More