The path from a casual reader to a paying subscriber isn't a short one, but by understanding how audiences get from one place to another, publishers can begin to devise strategies to get more readers to complete that journey.
A recent study published by the American Press Institute as part of The Media Insight Project surveyed audiences and found nine distinct reader types.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Citing the dilemma facing newspaper printers who need to replace their old, out-of-date CtP devices, yet have a freeze on capital spending, ECRM and Southern Lithoplate have partnered to provide a simple solution.
LifeXtender is a new program launched by ECRM and Southern Lithoplate. LifeXtender is for owners of popular, but aging ECRM CtP units that may not be quite as efficient as previously or simply are out of warranty.More