How to understand different reader types and drive each type to subscribe 12/11/18

The path from a casual reader to a paying subscriber isn't a short one, but by understanding how audiences get from one place to another, publishers can begin to devise strategies to get more readers to complete that journey.

A recent study published by the American Press Institute as part of The Media Insight Project surveyed audiences and found nine distinct reader types.

Read more from the American Press Institute

MORE